Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Identify, Locate, Attract

29 Jul 2022 · 0 min

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0:16

A short coaching video by Mark Simpson (uploaded July 29, 2022) advising creators/podcasters to define a precise "guest avatar" (their ideal guest) and follow a three-step process: identify the ideal guest, locate where they are, and attract them. The clip emphasizes narrowing focus on the ideal guest and remembering the Identify → Locate → Attract sequence.

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