A speaker advocates for using personalized handwritten notes to enhance guest experiences, arguing that human touches and personalization will become a competitive 'superpower' as automation and AI increase. The speaker notes that staff or cleaners can write notes if the owner has poor handwriting, emphasizing perceived authenticity over perfect authorship.
Handwritten note is something which I'm a big believer in as well, because even if you can't do it, as long as you can ask your cleaners to, you know, the. The person who's staying doesn't necessarily know who's written it. Right. And yeah, it's. My handwriting is terrible, so it'd be better if I don't write it. But when it comes down to as long as there is a bit of personalization in a world where we're getting all this AI technology and getting more and more automated, personalization, I think is going to be like the superpower in the future to actually see if you can personal the stay with real human touches. And I.
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