Short excerpt from a YouTube video by Mark Simpson advising property hosts that adding an enquiry message box or live-chat option on their website can give them an advantage over platforms like Airbnb and Booking.com by allowing prospective guests to ask questions during the booking process without using platform messaging.
When it comes to direct bookings, when it comes to your website, what advantage can you hold over Airbnb and booking.com because if it gets to the booking section, say somebody is on your Airbnb listing right now and somebody has found your property. They've come to your area, they found your property, they like the look of your property, whether it's an apartment or a house or whatever it may be, and they're going down to fill in the dates, say they've got a question. There's no live chat, they can't speak to Airbnb customer support. There's no way for them to ask you without filling in that inquiry message box. So you've actually got an advantage if you make that adjustment to your booking process now.
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