Short excerpt from a YouTube video (host: Mark Simpson) advising that a professional website increases conversion rates. The speaker argues many sites act only as simple booking engines without About pages or brand storytelling, which harms trust and brand building. They also emphasize collecting emails on the website as essential when investing in marketing.
So having a professional website will obviously increase your conversion rate and also allow you to present more things about your brand outside of just most of them are just like a very simple booking engine, but there's no like about page or like, information about who you are and why they should trust you and how long you've been operating and your backstory and all that stuff that makes you build a brand. Right. So they're not really designed for that, I say in general. And then the other thing is, obviously being able to collect emails on the website is important, especially if you're investing in any marketing. Right?
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