Mark Simpson argues short-term rental owners should build their own booking website instead of relying on platforms like Airbnb. A 4.7 rating on Airbnb is often treated as unacceptable, and platforms can change policies or remove you anytime. Direct bookings mean you control your business.
4.7
The fundamental strategies that every short term owner should be using but often aren't. The top recommendation I give to any short term rental host is to ensure you have your own direct booking website. More direct bookings equate to more direct control. And I bang on about this for two main reasons. Number one, you're not building your business on someone else's land. For every booking that comes in via an ota, you're being dictated by them on their policies and always worried about the type of guest that stays with you. Worried that if they don't like your property they'll leave a poor review, which will have a negative impact on your review score. Even A score of 4.7 on Airbnb is deemed unacceptable. When you have a direct booking, you are in control. It's your booking, it's your house, it's your rooms.
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