Mark Simpson shares a tactic for landing influencer collaborations: send voice messages under one minute on Instagram instead of text. Pick 3-5 target influencers and follow up after 24, 48, and 72 hours if they don't respond. Voice notes stand out and stick in people's heads.
What you're going to do is you're going to approach the influencer of choice, and whoever it may be. You may start with three to five and you may whittle it down to one or two. But over time, you just send a couple of messages. They may reply, they may not. But over time, what you'll do is you'll find them on Instagram. And what I would do is I'd pick up the message and I'd send the voice message. Voice messages stand out so much because it has that level of intrigue around it. When someone sends me a voice, I love it. But the ones that I will bookmark or go back to is the voice notes because it's intriguing. Send a little voice note, no more than one minute, and just explain what you do and that you'd like to work with them. And again, so send a voice note. Put a little note in your reminder to chase them up for 24, 48, 72 hours if they don't listen back. The reason why this is cool is that so many influencers or influential people will just get messages on social media.
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