Mark Simpson discusses how short-term rental hosts can use Instagram influencers to reach their ideal guests. Start by defining exactly who books your property, then find influencers whose followers match that person.
So one of which, which always sticks out to me is you hosted a lot of influencers or you've got a method as to how to find influencers who can help you promote your short term rental offering. Can you talk us through any tips around that for people listening who think, hey, I want to get featured on places like Instagram, but I'm not sure where to get started. Can you talk us through any tips around that?
Yes. So, first of all, I have used a lot of Insta Instagrammer or content creator based marketing. And I view it as marketing is another form of marketing to get my company to get my brand in front of eyeballs of people who are potential guests to me. So the first thing is you have to have a good idea of who your guest avatar is and where they're hanging out. So you want to be in the place where their eyeballs are.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
