Short excerpt from a YouTube video by Mark Simpson (uploaded Nov 2, 2022). In this segment Simpson advises accommodation providers to maximize visibility to prospective guests to increase direct bookings, and promotes his book "Book Direct playbook," noting it contains "101 tips" and is available on Amazon and Audible.
So try and make sure that you are applicable and visible by as many people as possible. Again, the good news is, is that you've only got a certain amount of supply if there's only so many heads you can fit on your beds. The trick is is to make sure that you are visible. As always. If you need more, there's a book called the Book Direct playbook. It's got 101 tips plus more on how you can increase your direct bookings. Go and check out on Amazon. Go check it out on Audible. It's available every.
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