It's Not All About Advertising: Here's How to Stay Connected to Your Ideal Guest
27 Oct 2023 · 0 min
0:28
This YouTube video (Mark Simpson, Oct 27, 2023) advises hospitality/guest-facing businesses on staying connected to their ideal guests by regularly delivering targeted, non-advertising content via newsletters and social media. The speaker emphasizes knowing customer demographics and preferences, "dripping" content throughout the year (not just 'book now' messages), and using engaging visuals—for example, wildlife sightings (dolphins) and drone shots—to boost engagement.
