Short advice from Mark Simpson on optimizing online travel agent listings (Airbnb, VRBO, Booking.com). He recommends rearranging the first six photos to prominently show features—especially EV charging sockets—when availability is upcoming, and to amplify the message via website, social media, and email outreach.
I talk about the online travel agents. You've got to make them work for you and not the other way around. And if you have got a lot of availability coming up over the course of the next week, two weeks, four weeks, six weeks, go into your Airbnb listing, go into your vrbo listing, your booking.com listing, rearrange the pictures and put it in the first six. That first six. Those. Those crucial first six pictures. Something that documents and showcases quite clearly to the user that you've got EV charging, sockets, etc. It may not result in a ton of bookings, but at least it spreads the word a little bit differently. If you've got a website, if you've got social media, if you've got an email list, spread the word. If you're going to do the do you know anyone? The tactic that we talk about so many times here on the Booth podcast, send a message out saying, hey, do you know anyone who needs a place to stay? We've got electric charging sockets, something like that.
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