Jamie Lane forecasts the US STR market hit equilibrium in 2024 after years of supply-demand imbalance, while Europe saw demand jump over 15%, reviving overtourism concerns. He warns 2025 will be tougher for new investors as high interest rates and home prices squeeze returns.
Going to talk about our 2025 outlook. So in the US 2020 through 2023 was really a year of our years of supply and demand imbalance, while Europe was really struggling to get guests and travelers back. Well, news for you. We are back in 2024, US was finally in a year of equilibrium. Supply and demand were growing roughly in line with each other, which meant that hosts no longer had to cut rates to compete for occupancy. In Europe, we saw very strong growth on demand, 15% north of 15% growth, which in a lot of ways really renewed pre Covid concerns around over tourism and the need for increased regulation. These are sort of themes that will be pervasive throughout 2025. But for investors, 2025 is going to be a year to dig deeper. New investment will continue to be difficult as interest rates and home values remain elevated, making really finding new investments increasingly hard.
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