Jenn Boyles says tighter regulations will hit STR operators relying on booking sites in 2025, but operators who push direct bookings and personalized experiences will gain an edge.
As we head into 2025, I see a growing challenge but an even greater opportunity. With tighter regulations on the horizon, those who rely heavily on the OTAs will face significant obstacles. But for those ready to prioritize their own business, this could be a pivotal year. As regulations tighten, those clinging to the OTAs risk losing out by not only those putting the regulations in place, but by competitors who are more innovative and adaptable. Guests today aren't just booking a place to stay. They're looking for a unique, personalized experience that makes their trip unforgettable to thrive in 2025. The strategy is clear. Focus on direct bookings. It's about crafting an exceptional guest experience while using marketing tactics that truly connect with your ideal guests.
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