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Mark Simpson wraps up Boostly's five-day AI training with vendor demos from Hostaway, Enzo Connect, and Hostfully. Property-tech companies are using AI to automate guest messages, reviews, and analytics. Limited-time demo offer and bonuses available.
Questions this video answers
June 24, 2023.
£18 million (direct bookings over the last 12 months).
24 people booked a call last night.
5% off the RRP and 90-day boot camp access (the boot camp retails at £2,000).
A one-on-one Zoom call with Dave Cordner (short-term rental host/author).
Chapters
Sam, This is a freestyle going off the dumb.
Ready for my close up good looking let me tell you. Get more bookings. Aw that'd be nice. Giving me tips, tools and advice. Yeah you're gonna get em hun. You're gonna sit back, listen to Mark Simpson. Whoa. Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee Cause it's so hard and the T is loose leaf making up those rhymes. Don't write it, just do it loosely. If you want my respect, you're better but direct. Here are the words in the podcast. That's what comes next.
Good morning, good afternoon, good evening and welcome one and all. Thank you very much for tuning into the final, the finale of the five day training. Thank you very much to everybody that is tuning in on a, on a very busy Friday. I assume for a lot of you we won't keep you for long. We will be no more than 30 minutes today. What I want to do. Well actually I'll explain that in a second. First and foremost just jump in and just say hi and as we always do. Hi Laurie, hope you're doing well. Come and get your lucky numbers in anywhere between 1 and 10 please. Lucky number between 1 and 10. This is the final one. Congratulations to Alana yesterday who won the very fantastic Zoom call with Rose. All about influencer marketing and today we've got one final prize I will talk about in a in a second. I'm also going to share some of your takeaways and and then what we're going to do is we're going to delve into the final video today. Last night was, was my inbox was very popular last night. Thank you to everybody who has gone ahead and booked a one on one demo. We've got a few spots remaining now if you want to take advantage of the very special challenge offer, come to boostly.co.uk click on Get a demo. It will take you to a calendar page. Just choose wherever you are in the world and then go ahead and, and book a call. So the next available slot, let's just say Tuesday. So if you're over in, in the US whatever. So let me just put this in and where it says here, how did you discover Boostly put the AI training in here. AI training. Now when you do that and you have to do this before 7 o' clock this evening, you will qualify for the two extra special bonuses that I'm going to give for everybody who's taken part this week. Number one is 5% off the RRP the normal price. And the second one is a 90 day boot camp access to 20, 24. We're going to be doing it next year. We're currently running one right now and it is going really well. That retails at £2,000 just to enter, so you're going to get a fantastic bonus for being part of that. Now you don't have to sign up before 7pm all you need to do is book your call. As simple as that. We had 24 people book a call last night. And again, if you want to take your direct bookings to the next level, if you want to expand your, your knowledge, if you want to join a community, then I would actively encourage you. Even if you've had a website done last year or very recently, I would definitely encourage you to jump on board because I've got some real cool news to share with you. Actually, let me show this. We just topped £18 million in, in direct bookings today, which is fantastic. And that's over the last, over the last year, 12 months we've done that, which is, which is great. So we're on track. We are on track to the 100 million, don't forget. Like, the whole reason why we're doing this is to get the attention of the OTAs, to give us more power back to lower the commission rates. But we need to do this together. So I encourage as many of you as possible book a demo in. It's totally free pressure, it's, it's a chance for us to have a chat and show you how it works. And then at the end of it, if you feel like it's going to be work for you, then obviously we'll tell you the investment and all those cool stuff as, as well. Okay. Right, let's get on because I wanted to show you some cool things this evening. Let me get on and I'll just very quickly do two things. Number one, can you all please look at your phone right now on your Facebook lives? There should be some emoji buttons at the bottom. Tap the love heart emoji button as many times as possible and thank the ambassadors for the amazing work that they've done this week. Liam, Melanie, Tracy, it's been such a, an awesome thing to do this with you and to have your back in. Questions have come in and you've just been able to. Been amazing in helping me answer them. But not just the ambassadors, but to everybody who has helped answer questions, especially yesterday, I saw some really cool ones where people were asking about, you know, well, how do you Go about getting your diet book bookings X, Y and Z. And it was great to see the community, just the people coming backwards and sort of answering that which is, which is fantastic. So thank you very much for that, that was awesome. Okay, so first things first, let's do spin the wheel, let me share my screen and let's go ahead and make sure that everybody can see this final one of the week. Today's prize is a one on one zoom call with the fantastic Dave Cardner. Now Dave Cardner is a best selling, he is based out of Ireland. So if you get nothing else from the call, you get to hear a lovely Irishman have a chat with you for an hour. And he has built a fantastic short term rental empire business. He'll show you how to scale your business if that's what you're looking to do through the management model. I think he's topping 70 to 80 properties right now. He's a fantastic content creator and he's just a real nice guy. I met him in Barcelona at a short term rental event and he's definitely is one to watch. His book is really good as well. Just go Google Dave Cordner author and I'll take you to his Amazon page. But that's you're going to win a one on one call with him who's going to give you some help and guidance which is pretty cool. So same as we do always numbers 1 to 10. If your number is the 1, that's the lucky number. That doesn't mean that you instantly win. What you've got to do is you've got to send me a message on Instagram and say hey Mark, I was lucky. Number whatever it's going to be. Last night it was number six. So this week we've had five, we've had four, we've had three and we've had six. So let's see if it's seven. I'd probably go for seven. If I was going to be a betting, betting man on this I'd go seven. But who knows, who knows what the computer is going to do. All right, you've got five more seconds to get my numbering. 5, 4, 3, 2, 1. Okay, here we go. It went the other way. It went the other way today. So we've had 5, 4, 3, 6 and 2. No repeat numbers, which is funny, right? So number two is the one. Number two is the one. If you have got that number two and I can see at least a few of you, send me a message on Instagram right nowstly UK While you're doing that, go ahead and book your call. Booster.co.uk call and then what we'll do is we will crack straight back on with, with the training. All right? So before we do that, let me go through here. I do want to do this because there's been some really cool ones coming. Let me share my screen once more. Let me tap this button. Let me come into here. The question was, what have been your biggest takeaways from the week? And again, you can come back and you can pop these in here at any point. I'm going to keep this thread open because it is awesome to see what I love to see. Katie over there. A petal Bali Developments diary booking last night for our website. Fantastic. Paul saying, he who hesitates is lost. I love that. Helen Pritchard. Thanks. I have learned so much. Sorry that I have so much to learn. Keeping learning and moving forward with this new technology. Knowledge is power. Caroline. I love this one. Absolutely amazing. And now the grandchildren are about to learn from me. I love that. Carol saying, there's so much I don't know. But joining five day trainers is helping hugely. Hafez says, as Helen said, you never stop learning and I am a techie. This is the thing for everybody. This, everybody's learning at the same time with this. You know, it's. It's amazing. Jill says I need a power. Power. I need a parallel universe or a clone. Yeah. Lachey says that I will be successful. I will be successful at getting the majority of my stays direct. And it's only a matter of time with all these new tools out of Fingerprints. That is what I love to see, love to see things like that. Please do keep adding yours in or just one more added in. Mel. Totally agree with Helen and Paul. Knowledge is power and he who hesitates is lost. The train is about to leave the station and we all need to be on it. Thank you to Ambassadors and Yada, which is amazing. And there's been loads more, which is cool. I'm going to go through all of these later on this evening. I'm going to be sitting with a beer in hand and watching Glastonbury. Arctic Monkeys are one of my favorite bands and they're headlining this evening. In fact, I believe that Foo Fighters may be doing a surprise slot in the Pyramid. So straight after this, we're gonna go get a takeaway and watch a bit of Foo Fighters, I think, and I'm gonna look at all of these later. It's been amazing doing it during this week and it's been an absolute pleasure to walk you through these. It gives me ideas of what maybe I want to do in September or October when we come back from obviously a very busy summer, something that we can go down on these routes. I may do something completely different. May do one, maybe probably end of September. September's a very busy month for me personally because out of the four children that I have, we've got three of them with birthdays and it's mine and Laura's wedding anniversary. So there's a, there's a lot going on. But if not September will definitely do something in, in October. Okay, so this evening, what I want to do this evening. Now so far I've shown you everything that you can do for your own marketing. Okay. And yesterday I showed you what Boostly's doing. But as we all know, we all have a tech stack, so property management software, guidebooks and all the like pricing software, tools, etc. Etc. So what I wanted to do is I wanted to reach out to my friends and vendors in the industry, the peers in the industry and I wanted to ask them what are they doing to adapt to the world of AI? What are they bringing in? I wanted to get a sneak peek so you can find out. And I've got host away hostfully Enzo Connect and also had two more get in touch with me as well and we'll figure out who they are as we go. OVO network as well, which, which is cool one and we're going to find out what they are doing which, which gives you food for thought. Now what I would say here is that if you, if there's a PMS that comes in here and you are not with them and they are talking about the AI tools that they're doing, I would encourage, I would actively encourage you to go and find out what your own company is doing because if your company, the vendor that you are with for your tech stack, what doesn't matter whether it's website design, whether it's pms, digital guidebooks, pricing software, you need to know what everybody's doing so you can, you can be on top of it. And if they're not doing anything, you can give them a kick up the butt and say hey, come on, what are you doing to do this? How can you going to make our lives easier? And if they refuse, then that's obviously a sign that they are massively reactive when it comes to new tech and they're no, not in innovative and you need to potentially be looking to move somewhere else. That's what I would say with this sort of stuff. So let's hit the first one. I should have loaded these all into my very fancy Stream deck, but let's see how we go here. So the first one, let's hear with what the first vendor is.
Hi, Marcus from Hostaway. Hostaway was first location rental PMS to implement ChatGPT. At the moment it reviews the descriptions and titles of properties and we plan to expand this into guest communication as soon as we're able to feed the data that's relevant to giving the answers. So far, the industry hasn't seen much success in this. Turns out it's incredibly difficult giving the right answer to a guest because the context matters and it seems like it's hard to know which context to use. Guests have different expectations and the language they've used in asking previous questions will have to be analyzed in order to choose the right approach for the next answer. And that's something that we're working on figure out.
So that was Marcus from Hostaway. Hopefully you heard that. Okay, please let me know in the chat if not. But basically Hostaway are one of the leading property management software tools out there. You will have maybe seen in the news that they had a very, very big investment round of $175 million recently and they are definitely pioneering this industry, which is fantastic to see. And you know, we're very, we're very happy to be a partner of theirs, which is fantastic. And what Marcus was talking about was about the, the struggle with having AI with guest communication. So obviously they are, they are trying to figure it out, which is great to see. And you know, there are other alternatives. There was a product called Guest Guru that, that came out which, which was very promising. They had a little bit of a snafu with Airbnb, but it's back again now, which is really cool to see. But I, I truly believe that in, in everything that we've talked about this week. It's a time saving tool and one of the biggest time sucks in probably all of your businesses is guest communications. And if there's a, if there's a tool that can get you 80% of the way there, it's, it's, it's nothing but a good thing. So it's very early on and who knows, by middle of next year, you know, Hostaway may have cracked it, Guest Guru may be back in style and really helping everybody, but definitely ones to what wants to look out for there, which is good. Now another one which, which is a pioneer in the way is Enzo Connect. Now Francois, he's based up in, up in Canada. You know, he's, he's 24 years old, but he is one of the brightest minds in our industry. Probably one of the brightest minds that I know. So young, but yet so switched on. And his Enzo Connect tool is very, very powerful. Let me just, very quickly, actually I should do this as well, shouldn't I? So this is Host Away, if you didn't know, I'll bring up the Hostaway site. So this is HostAway, which is HostAway.com and then this is Enzo Connect. I just want to so do go and do go and check them out. This is guest experience redefined. It's all done on, on, you know, it is very, very powerful, very, very popular, etc. Etc. But let's listen to what our boy Francois, Enzo Connect is doing to adapt to the world of AI, which is an interesting one.
Hi, my name is Francois and I'm the co founder and CEO of Enzo Connect. We're a guest experience platform for the vacation rental industry. We've been using different functions of AI since day one, including sentiment analysis, context analysis and now of course chat GPT. So how does this work for Enzo Connect? Really simple. We've got, let's say three or four different verticals for AI. Sentiment analysis allows you to track the sentiment of your guests throughout the conversations you have. Context analysis allows you to categorize the types of conversations you're having so you can better predict the problems you might face. Chat GPT, well, you guessed it, A full indexing of your data so that we can predict the most accurate response. And then content generation, creating upsells, creating content for your guidebooks and anything else that you need to write but embedded in your systems.
That was a good one. So again, they're talking about it two ways. Number one, content creation and the other two is obviously reaction, reaction to questions and whatnot. And talking about content creation, I reached out to Hostfully because Hostfully have obviously got a very good guide and I asked them specifically what are they doing within their guidebook and they got in contact, they sent it through and let me just play this for you now.
So one of the products that Host Flea offers is the guidebooks which to enhance the guest experience and service by providing all details about their stay from check in, check out, parking, WI fi, where to go needs, what's going. Do you. They can. You can upsell. The manager can upsell and offer loads of features within the guidebook. And one of the ways we're adapting to AI and ChatGPT is we now offer an AI planner so the guests can go in here, put in their details and it'll plan a trip for them. So you can put in many different details that click plan the trip and here's an example, so it comes out with a lot of recommendations for the guests to, to go and do during their stay.
Okay, so that's interesting. The AI planner, so where a guest can come in and use AI to plan their trip or a vacation is something that is very interesting. And again, that is coming into the guidebook. So again, very, very interesting to see what they're doing. And for the final one, what I wanted to do is I wanted to reach out to another property manager and I wanted to ask them, okay, well what, what are they doing to, to check and use AI and bring it into their business? So Raphael is part of the OVO network bid network up in France. And here's what she had to say.
Hi, this is Rafael, marketing manager at ovonetwork. When it comes to AI at ovonetwork we saw a big opportunity to cut down on time spent when it comes to repetitive tasks. So we integrated ChatGPT into our systems in a way that allows us to deal with our guest reviews much more efficiently. And what that means is when a guest review comes in, ChatGPT will automatically correct the grammar mistakes and it will then translate the guest review into French or English depending on the original language. And this has greatly reduced any time spent on guest reviews by our account managers, which now allows them to deal with much more important matters.
So again, what I loved about that is so OVO have a lot of team members that are virtual, etc. And this has been able to save them time. So as you're growing your business and you may have team members in your business, right, and obviously you outsource your tasks to them. So it enables you to work on your business and not in your business. But AI and CHAT GPT is also saving them time as well so they can work on more important tasks. I, I, when I went to Spain to speak at the the Short Term Rentals show, I my talk was about the one hire that I believe everybody's missing in their business and part of their role was to be networking with local businesses, picking up the phone and sort of making new networks and connections and whatnot, doing cold calling. And you know, they were able to do that because of the, the, the way AI and Chat GP has freed up their time again doing revenue generating tasks. So even Your staff now even the members that you hire in your business, they're not going to be stuck working in the business. They can help you work on the business as well. So that's just for you know, I've reached out to so many more and I'm slowly drip feeding getting videos back from everybody. It's a lot harder to get people to record a video of themselves than I thought it was going to be. But what I'm going to do is when I get all of the videos back, I'm going to turn it into one big boostly podcast episode and you will get a notification when that is live and up. For those who don't know, we have free podcasts that go out every single week. Today we had a video a podcast episode with Mr. Craig Webb talking about SEO and all those cool things. Go and check it on Spotify. You can ask your Alexa, you can go onto YouTube wherever you like to consume content. You'll be able to find it. And today's has has just gone live. This, this morning. The, the thing that I got from it as I'm chatting to people in the industry and chatting to seeing what, what hosts are doing, what management companies are doing, but most importantly what the vendors are doing is that it is really interesting to see what each and everyone is, is looking to battle and how they're looking to to sort of scratch an itch. Guest communication is obviously one. Having a, having a guest plan their trip through AI is really interesting to me as as well. A big one that nobody else seems to can seem to crack at the moment is financial planning, financial reports. For those of you that have got the management model in your business and you've got multiple owners and multiple investors that you need to new to speak to and provide reports for, there's not one system or tool that has been able to do that. I will actually leave you with a really interesting website that is AI generated that I I discovered today. Let me just log out and I'll be able to show you it. So make a note of this. I wasn't planning on doing so, but it's just got my attention now. It's called rose.com so r o w s.com rows.com basically you can upload a spreadsheet. So let's just say whatever spreadsheet you've got, your P L you know, management reports, whatever you've got a spreadsheet, whether it's a Google sheet, a CSV file or what you can upload it to here and it will Use AI for the analytics. Now I've been playing around with it today. It's free and is unbelievable. Now obviously in six months time Google will have maybe built this into their own Google Docs. But right now if you've got a spreadsheet that you're trying to get some data on or if you need a little bit of help with, go and check out rose.com. very little bonus final tip that I wanted to leave your all all all with but with that being said, we are, we have come to the end of, of the week. I just wanted to say thank you so much for, for doing this and for coming on board on this journey with us this week. It has been, it's been amazing to see so many people. We've actively had over over 150 people every night on the live with us. Today's just over a hundred, which is, which is fantastic. And I just really hope that you take this and you go ahead and, and give it a play. You don't just leave it and just go, ah, that was nice, that was cute. But I'll, I'll now do, I'll go back to this. Hopefully it is sparked that creativity inside you. Hopefully you can go, well, I know exactly how I'm going to use this moving forward and you actively keep, keep doing so obviously make sure you keep tuned in with Bruce Lee on the podcast, on the emails, on the Facebooks and everywhere because as and when there's more developments and more tools that become available, more things that will help you, the host, I will of course let you know and I really want you to keep going into that group that we've got and keep posting your takeaways. Now a little bit of housekeeping on the group. So I'm going to keep this thread open for the rest of the week. Okay. Which is the biggest takeaways or all of the videos will stay in the group. Okay. I'm not going to delete them, I'm not going to remove them. They will be there forever. So you can come back and you can look at them time and time and time and time again. Okay. Obviously though, I'm going to turn the comments off because the ambassadors have got their own businesses to get back to. I've got a lot of things to crack on with next week, including getting ready for a sports day because we've got the kids sports day next week but there's loads of things happening so we've got to turn off the comments just to means that I can focus my time and attention Back to the team, Boostly members etc. So I just want to take this opportunity before we, before we bow out just to say thank you very much. It's always a bit weird the, the, the weekend after a five day training because I'm so used to coming live every night and chatting to everybody that it's like, it seems a bit like where is everybody? But I hope you've enjoyed it, I hope you've got a lot from it. And don't forget, if you got that lunking number tonight on Spin the Wheel, make sure you send me a message on Instagram. I'll probably draw it later over the weekend and then I'll connect you up with Dave if you are the lucky, lucky winner. Let me just see a couple of the messages coming in. Have a good weekend everybody. Thank you, thank you, thank you. Which is cool, lovely little messages in here which will be, which will be good to see. So thank you, thank you kindly. It's, it's, it's always good to see everybody taking summit from it and yeah, keep doing it, keep looking into it. Right before we go, what I wanted to do is, you know, I can talk about Bruce Lee all day long but what I love most about our members is that they are actively talking and referring other hosts to join Boostly. And a very special chap called Sergio of Jungle House in America popped a little video testimonial in for us. And I just wanted to show you this just in case anybody is sat on the fence of thinking, should I book that call or not? Let me just quickly show you this.
So I'll be completely honest, I did not shop around. I had asked a few hosts and.
Property managers that I respect and look up to and a lot of them had referred me to Boostly. You know, Boostly is well known in the community, they're well respected. They do a lot more than just website developing. So to me it was a no brainer. You know, my philosophy is if you want to be the best, you got to work with the best.
I love that. Thank you very much. And again, if you want to go and find out more, if you want to go book that call, you've got 30 minutes to do so. To qualify for all the special bonuses, go to boostlead.co.uk, click on get a demo. We've got limited spots left for next week and you'll be able to get all those amazing challenge bonuses that we have on there. But with that being said, I'm off to go and see if the Food Fighters are on Glastonbury. Go pick up a takeaway and have a nice beer. I wish you all an amazing morning, an amazing afternoon, an amazing evening, wherever you are. And as always, stay proactive. Don't be reactive. Let's go and get some diet bookings, eh?
Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee Like Bruce Lee? Cause it's so hard and the tea is loosely making up those rhymes. Don't.
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