Short excerpt from a YouTube video by Mark Simpson giving practical marketing advice: examine competitors' lead magnets and adopt effective examples. He cites his own site (booster.co.uk) where the lead magnet is titled "seven tools and tips that will help increase your direct bookings," and recommends using such an intriguing offer to collect emails and boost direct bookings.
Go and look at what other hosts are doing. Go look at their websites, Go look at what they're. It's called the lead magnet. Okay? Go look at what their lead magnet is. Now, if you go to booster.co.uk, you're seeing that mine is seven tools and tips that will help increase your direct bookings. So that's a really intriguing, insightful lead magnet, because then if, if you go on today, you put your email address in, I will send you seven tools and tips to increase your direct bookings. That's intriguing.
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