Speaker emphasizes that real estate investing should focus on fundamentals (not lifestyle). The speaker lists explicit market-analysis criteria: population growth, job growth, and wage growth, plus finding markets within a desired price point so tenants can afford to stay.
You touched on something that I think is so important, and it's that you are investing in real estate. You're not investing in lifestyle. So when it came to analyzing markets, I had a criteria. I wanted population growth, job growth, wage growth. Meaning I wanted more people moving there, I wanted them making more money, and I wanted them to keep their job so that I could continue to house them. Then I needed a market where the price was a certain price point.
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