Mark Simpson shares how to boost direct bookings on social media. Use a cover photo that shows your property with a clear book direct message, set your profile picture to a logo, and add links to recent posts so guests know why they should book with you instead of third-party sites.
When you run a competition, don't be surprised at how many people are going to click onto your page to investigate more about you. And especially seeing that we're really pushing the book direct message at the moment in your cover photo, if you can amend a few, a few words to get a nice picture of your view your bedroom and have the words it pays to book direct, you know, book direct with us, then that will be really effective because people will know who you are, what you're doing, what this competition is all about. With a nice logo as well. They'll know who you are and why they should be booking with you. So yeah, 100% look at what your posts have been just before, maybe update them a little bit, add a couple of links and make sure your cover photo sells the property and your profile pic is a logo. Or again, your unique selling one Awesome.
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