Launch of the GPT and AI Training for Hospitality Owners

This is a freestyle. I'm going off the dumb.

Ready for my close up. Good looking let me tell you. Get more bookings. Oh, that'd be nice. Giving me tips, tools and advice. Yeah, you're gonna get them hon. You're gonna sit back, listen to Mark Simpson. Well having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee. Cause it's so hard and the tea is loose leaf making up those rhymes. Don't write it, just do it loosely. If you want my respect you'll better but direct Here are the words in the podcast.

That's what Good morning, good afternoon, good evening and welcome to something very, very special. Today we are launching five days of brand new training that has never been done before. And it's all around AI, it's all around GPT and it's all around the potential of how it can impact your business. For her birth phrase. So I'm excited for you all to be here. If you are in with me live, leave a hashtag live. And if you're watching back on the replay, leave a hashtag replay. For the very first time ever for the launch party, I'm going to stream this not only in our Facebook group, but around the Interweb. So it's live right now on YouTube, it's live right now on LinkedIn, it's live right now on Facebook. But if you want to be part of this training, you have to go to boostly.co.ukforward/AI. If someone could please put that in the chat, in the comments, that would be great. That would be fantastic. So if you're watching with me live, then please, please, please leave me a hashtag live. If you're watching back on the replay, leave a replay now. It's great to see so many of you with me now. Let me know where you are tuning in from. So there's loads of people that have joined, we've got nearly a thousand people. So all I need for you to do is if you could just let me know where you were tuning in from, that would be absolutely fantastic. What I'm going to do is I'm going to very quickly share my screen. Let me just go through a couple of things. So you should all now hopefully see the, the page that I have in front of me which is the Facebook group. Let me know if you see the group. Okay. And if you don't see the group, okay, then let me know. You should be able to see my screen. So this is the group that we're all going to be part of this week. If anybody's saying that they've got a blank screen, I'm not entirely sure what's wrong with your screen, maybe hit the refresh button. But you should be able to see our, our Facebook group right now. And this is the group where everything is going to be taken part of over the course of the next five days. So if you're not yet in the group, then please make sure you go and accept to join. To get the link to that group, you need to go to boostly.co.uk forward/AI. We are going to be doing a lot this week. We're going to be learning loads, but we're also going to have a lot of fun. Infotainment is something that I've been trying to do since 2016 because I want to make sure that, yes, you're going to join in, but yes, we're going to have a ton of fun while we're doing it as well. And we are going to win some prizes. Okay, so that's big. We are going to do something very cool called Wheel of Fortune. If you've ever been part of the boostie training before, you'll know what that means and we're going to do that soon. And I've got a prize to give away. And we're also going to do something else later on in this call as well. So what's going to be happening this week? This week we're going to be walking through a tool called AI and GPT. This group is where we're going to run everything from. And in this group, once you join, the most important thing that you think you need to do is come into it and filter it to new posts. So when you're in the group and you'll realize that you can't post now, it's done like that on purpose because I want to keep this training really precise, really on point and make sure that it's nice and clean because there's nothing worse than coming into a group and there's loads of different random posts you can't keep up because we're going to be doing it over the course of the next five days and because I want to make sure that it's all relevant and up to date. And the post that you see is the post for you, only the admins, which is me composting the group. Now, obviously the comments are open and you can feel free to come and comment on when you can. When a post is more than a few days old, what you'll notice that we'll do is we'll just click on here and the comments will get turned off. Okay, now that doesn't mean that we don't want you to chat and communicate. We just want again, we want to make sure that in the group that we're working on, on the day that we're on, we want to make sure it's new and relevant. And that's the videos and that's the post that people can see. Okay? So that's how the group is going to work. We're going to go live every day this week. Monday, Tuesday, Wednesday, Thursday and Friday. And in this group it's going to be at 5pm live GMT. Now let me know where you're tuning in from. So we've got people from over in America, we've got people in Spain, Florida, Portugal, England, California, Croatia, etc. So my advice to you would be to go and look at what time that is and it's going to be the same time every day. So for example, in Eastern Time, 12:00pm Central Time, that'll be 11 Pacific Time, that's 9 European, Central European Time at 6. And Australia, that's very early in the morning. Now if for whatever reason you can't get in, then that's absolutely fine. Then you will watch the replay. Now the replays are going to be available for all and the replays will always be stored in this group. Okay? So the replays will always be stored in this group. So if for whatever reason you can't make it, if for whatever reason you feel like life is getting in the way, then don't worry because it will be recorded and you can come back at any time. Okay? Now next things next, what we're going to do over the course of this week is we are going to show you exactly what GPT is and also what we're going to do is we're going to show you how you can put it into practice in your business. Now if or whatever you're watching live and your connection goes, then that's absolutely cool, you can come back in. It looks like there's maybe a little bit of a bug on Facebook this evening, but that's no problem because everything is going to be recorded for you and it'll be re uploaded into the group so you can always have access to it. Now I've got 208 people with us tuning in, which is amazing, the most we've ever had, which is fantastic. So please make sure that you all say hi and drop a comment in below. I think the reason why it keeps dropping is because we've got so many people tuning in with us, which is, which is crazy. So what I want to do to get started with is I want to make sure that this is as fun, as entertaining for everybody as possible. So the way we're going to do that is we're going to start off with a little game and there's got prizes to be won. So I'm very lucky that I put the message out to the world of hospitality and short term rentals and I said, listen, we're going to be doing a, we're going to be doing a big bit of training this week. We're going to have lots of fun. Would anybody like to donate any prizes? And loads of people came back to me. So we have, we have a prize and we're going to do a game right now. So what I want for you to do is I want for you to all leave me in the comments. Your lucky number between 1 and 20. So pick a number between 1 and 20. We're going to play Wheel of Fortune. So for anybody who has taken part in one of these trainers before, you know what is coming. We've got a spinning board in front of us between 1 to 20. All you need to do, like Sharon and Terry and Liza and Emma have done is give me a number between one and 20. Because what we're going to do is we're going to do spin the wheel. When we do spin the wheel, the wheel's going to spin and it's going to land on a number between 1 and 20. Now that doesn't mean that you've won. If you have been the lucky person that has managed to guess the number, then what you need to do is you need to jump over to Instagram and send me a message at Boostly uk. So at Boostly uk, okay, once you've done that, you can say, hey, I was the person who guessed the lucky number. And then what I'm going to do later on this evening is I'll just pick out somebody at random and I will send you a message directly and you will have won the, the special prize. And today's special prize for Spin the Wheel is a year's free membership to mount. So Maddie at MOUNT got in contact. You'll all know MOUNT because they're a part of the, the blueprint. And she said, listen, you can have a, a year's free membership to, to amount, which is amazing. The reason why this is important is because MOUNT is a massive part of your Business this year, it's a. It's an upsell service. So, for example, those of you that have got accommodation businesses and there are things in your property that a guest can hire or rent out, then mount helps with that. So do go and check out rentmount.com so one person tonight is going to win a year's free membership to there, which is fantastic. And thank you to Maddie Amount for sponsoring that. So you've got five more seconds to get your numbers in. All you have to do is do number one, 220, put it in the chat. Now, this is only available in the Facebook group. So if you're not in the Facebook group just yet for this challenge and you're thinking, well, I want to play this game, I want to be part of it, I want to do all the cool things, then what you need to do is you need to go to boostly.co.ukforward/AI, put in your email address, sign up, and then you'll be given a link to the group so you can join him. And again, if you need to send me a message on Instagram, it's on the top Boost Lee, and then UK at the end at Boozly uk. All right, let's go ahead and do this, shall we? Let's spin the wheel. If your connection keeps dropping, if Facebook's been a little bit tricky and a little bit clever, then if you go over to. Let me just share my other screen here, because it shouldn't be doing it on there. Let me share this. Come on to here. So if you go into YouTube, I feel we're streaming on here. Okay, come into Boost Lee. And we're right in here. I feel we're streaming on here. Okay, come into Boost Lee. Yeah. So, yeah, you should be able to catch us on there if for whatever reason that's not working. All right. Yeah, Facebook is being a little bit crazy. I can see a few people saying a little bit crazy now also as well. Instagram, you want to know what the Instagram is, so please make sure you're all following this. Come into Brucely uk. That one there. And send me a message if you guess the lucky number. Right, without further ado, shall we do this? So let's go into here. I'm going to click spin the wheel. Right, no more guesses, please. Here we go. All right, that number is number five. Okay, so if you guessed number five, first of all, congratulations, well done. But that doesn't mean that you win. You've got to head over to Instagram, send Me a DM and just say, hey, Mark, I was the. The person who guessed right on, on Spin the Wheel. My number was lucky number number five. I'll take everybody's details down and then later on, when I'm putting the boys to bed, pick out somebody and then you will win that year's free membership to Mount. So if you want to know what Mount is, it's rent mount.com, head to right rent mount.com and you can find out everything that you need to know about that. All right, brilliant. Good little start to the week. So if you've got the lucky number, let me know, let me know, let me know. And we're going to do more. We're going to do that every night this week. We've got different prizes to win, which is great. We've had loads of people donate loads of cool stuff. And also as well, what we're going to do this week is there's going to be a lot of people tuning in now, which there is, you know, there's a lot of people that are signed up. What I want to do is I want to make it as fun and entertaining and rewarding as possible. So we're going to do two awards, two prizes. The number one is going to be for Most Engaged. So if you stick with this all week, if you join in, if you help other people, if you attend every one of the live sessions, it's just for 30 minutes. Tonight's going to be a little bit longer because we're setting the scene. But Tuesday, Wednesday, Thursday, Friday will be 30 minutes long. If you can tune in at 5 o' clock every night GMT and obviously as well, help other people engage, join in, then we're going to take one person at the end of this week and they're going to win a nice prize for Most Engaged under the award of Most Engaged. And also as well, we're going to have Best Action Taker, because I'm going to be throwing a lot of things at you this week and I'm going to show you something really cool tonight. So make sure you stick around because I'm going to show you something really cool tonight. But we're going to have one person that's going to stand out from the rest and they're going to win the Best Action taker. So because the reason why we do this training and the reason why we do what we do is because these trainings, everybody comes together, we've got like 1,000 people are going to come together in a group in a week and it's going to keep everybody accountable. You're going to have that community feel to it. And I always find that we get morph when we do something like this. Compared to if, say I was just to release five videos on YouTube and then you've got to, you know, implement it when you're ready. When we do something like this, you're more inclined to do it because everybody is going. So at the same time, okay, so this is why we do it. And there's going to be two people are going to get those extra awards because there's going to be somebody that just stands out and is most engaged and the best action taker. So please bear that in mind. So you may be thinking for first person, that may be the first time you've ever tuned into one of these, like, who is this guy? Who is this guy talking? You know, you may have discovered this through for a post on Facebook or wherever. So my name is Mark Simpson. I founded Boost lee back in 2016. I've been involved in hospitality for many, many, many, many years. But in 2016, I wanted to help hosts. It was born through the sheer fact that there was nothing else really else out there. Like, they're talking about diary bookings, talking about how you can not rely on Airbnb booking.com and VRBO for free bookings. And I set off on a mission to help 1 million hosts cut down on their over reliance on the OTAs, because there was a big need for it, and it still is to this day. I feel like we're at a balancing point and I'm going to show you some numbers very soon about why we do this and why it's important to do this. And obviously the reason why I chose this week to do this is because on Wednesday, we've got a fantastic day on social media, which is called the Book Direct Day. So we're going to be. Everything that we do is going to be aimed at that. Everything that we do is going to be geared up for Wednesday, which is great. I'm going to show you some really cool things that we can do. But the most important reason why we all do this and we all come together and boostie is what we are and what I do. What we do is that I want to make sure that you at home get the tools, the tactics, the training and the confidence to do this. And the confidence is a big part. Because when we talk about direct bookings, when we talk about cutting down on reliance on Airbnb, people say, I know I need to do it. I just don't know how. So this is why we can do what we do. Now, there's going to be a lot of you in here this week and there's going to be a lot of you taking part, a lot of questions. And so what I wanted to do is I wanted to get a little bit of help and there's free people who, if you've done one of these trainings before, you'll recognize the names. These are people that are part of Boostly, they're part of Team Boost leave, have been in my world for many years and they come in to be Boostly ambassadors. So if you could do me a massive favor and give Melanie, Gert and Tracy a big, a big love heart, a big thank you. So tap on this love heart emoji button that you see here as many, many, many times as you can as possible because they have given up their time to come and help you this week. So if you've got a question, if you need some help, there's going to be a comments thread every single day and we're going to be talking about what we're doing. So whatever thing I'm going to be showing you. And in there you can leave a hashtag help. So if you need help, if you want a bit of guidance, if you stuck with something, if you need a domain etc, put hashtag help and an ambassador or myself will jump in as soon as we possibly can. Don't forget we've all got got, you know, businesses to be running and all the other things that we're doing as well. So if we don't answer straight away, you know why. But if you come in, leave a hashtag help and we'll try and get you as soon as possible. Now that could be for anything, maybe you've lost a link, you don't know where to go, etc, do that and somebody will come in and help. And again, they do this, they give up the time, which is amazing and I really couldn't do this without them. So if you could do please, please, please show your appreciation by on the Live. Right now, if you're with us on the live on, on your mobile, just tap that love heart emoji button as many times as possible and say thank you to them. They cannot help with tax returns, I'm afraid, Which is funny. Okay, right, let's try something a little bit different, shall we? Now if you are watching this on your mobile, you need to go right now and get a second device. So if you're watching this on your tv, you need to grab a mobile. If you're watching this on your mobile, go and grab your computer or your tablet or your TV or something else. You need to have a second device. Because what I want to do is I want to do the big Boostly quiz. I've even got some quiz cards done up. Look how cool that is. This is going to be used a lot more this year if you are coming to see me live at any event. So if you're coming to the Big Boostly Bash in November, then you'll know what that is. But we're going to do a quiz. So what you need to do is you need to go for me, I'm going to come on to here and I'm going to share my screen. You need to go to another device and I need for you to load up this. Because we're going to play the big Boost League quiz and it's going to be on this platform called Kahoot. So I've created some questions and I want everybody to play. So I want to see how many of us can play at the same time. So what you need to do is to go to k a h o o dot sorry, k a h o o t dot it I'll ask you for a pin. Just put that pin in of 938159. A little bit different to last week, but it's the same system. So if you can go to that, please. And I should be able to see everybody that is coming in. Let me just make my face a bit smaller on this so that I can see everybody and everybody can see everybody. Brilliant. Right, so everybody jump on in. Let's see how this is looking on the live. Fantastic. Now this is really important. Loads of people joining. This is really important that you need two devices. Okay. Because the questions are going to come onto your screen. Okay. And then on your phone is going to be how you answer the questions. So if I go to it as well, khrt.it so it will say here, enter a pin. So pop the game pin on. Now, if you're driving, I can see someone just said, I'm driving. Don't play this game. But if you've got access to another device, put your nickname in. So I'm gonna put mark and it should be like that. So you need two devices, which is big. So go to kahoot.it and we're going to do the big Boostly quiz. Now there's a story why we're doing this and this is really important to why we do this quiz. But why we do everything that we do. So I'm going to make my face nice and small now. All right, I'm going to give. We've got 245 people watching live and 136 people that are in this game. 141, 143. So I'm going to give everybody another 20 seconds to, to get in. If you're driving, you shouldn't be typing. So that's fine. You don't, you don't need to play. But. Right, 10 more seconds then see if. Can I. Let's see if you can hear this. I think you should be able to hear this. Who can hear that? Who can hear the. The countdown. Feeding the family? I love it. The more I do this, the more I love it. All right, so here we go. I'm going to click the, the go button and then we're going to start. So if you're not in, you're not in just yet. All right, so this is the big boostly quiz and it should be loading up in 3, 2, 1. So it's very simple. On your screen now will be red or blue. So on the computer, on your look at the screen, what is the name of the company on the rocket below? Is it Bruce Lee or Bruce Lee? Is it E, red or blue? So on the screen in front of you, it will say, what is the name of the company on the rocket? And it's obvious what it is. You have a press red for Bruce Lee or brew for Bruce Lee. There we go. Fantastic. So you get in the general idea of it now. So on the screen is going to be the question and on your phone or the second device is how you enter. All right, so let's go on to the next one. All right, so Helen, you absolutely smashed it. You cut it at the top, then Macy, then Jack and then Anthony Rallo. Mr. Anthony Rallo, you made my wife's hurt head hurt today. True or false? All right, here's the next question. True or false? My first ever playbook was titled the book Direct Playbook. True or false? Nice. So the answer was true. Okay, do we all get what this is? Do we all get what this is? So the questions are going to be on one screen and then you answer on the next one. Okay, here we go. All right, so scorecard right now, Jack. Brilliant. Okay, so basically what I've done is I've surveyed 5,000 hosts from around the world, okay? And the questions and the answers are going to be geared towards that and this is all going to come around to why and explain why we do what we did. So on your phone now, there's going to be a question. Out of 5,000 people, what is the most common overall occupation level for the past 12 months? Is it red, 36 to 50%, blue, 51 to 65%, yellow, 66 to 75%, green, 76 to 85 or turquoise 86 to 100%. So what do you reckon was the overall occupation level for the past 12 months? Again you're going to do that on Kahoot. Don't type that in the live chat. Okay, so the overall occupation level out of 5,000 people was 66 to 75. Which is good. You know, that's very good. It's a lot better than 36 to 50. Okay, so bearing in mind, remember that the Overall occupation was 66 to 75. Let's see who got in there first. So the way that this game works is that it's not only the person who gets it right, but it's the person who gets it right in the quickest time. All right, Macy, Fantastic. And the person who wins this is going to get a very special prize, very special boostly prize which I will show you at the end. Okay, so out of those 5,000 people, what was the most common average nightly stay? Was it red 1 to 2 nights? Was it blue 3 to 5 nights? Was it yellow 7 to 9 nights? Or is it green 10 nights? Plus if Facebook is messing up, then go jump over to YouTube. All right, there we go. So the answer, as you can see on the screen, the most common answer and it's the right answer was three to five nights. So again, if, if Facebook's messing up, Facebook is messing up. Go over to YouTube. It is on there which is not messing up. All right, Macy, you are in the lead followed very closely by Alan, Jillian, Mark, not me. And then nesthost, Ca. I like how you're branding your scoreboards. All right, true or false. The majority of hosts using dynamic pricing software tool. Is that blue for true or red for false? So the majority of hosts out of 5,000 people are using dynamic pricing software tools. You've got 10 seconds. Blue for true, red for false. The correct answer and the overwhelming right answer was red. False. Now quick question. Hopefully you all should know this in the chat box if you're, if you can do it on the chat box in the video. Do you all know a dynamic pricing software tool? So it's price labs, you've got wheelhouse. There's beyond that's it. That's if, if, if you're using any of them, let us know in the chat. But let's keep back onto this. Let's see who is in the lead. Right, who do we have here? Alan is in number one, Macy number two. Huge UG is third. This is heating up. All right, you ready for the next one? Here we go. Eyes down on the screen. So true or false? The majority of hosts use email marketing tools. So blue for true, red for wholesale. Did the majority of hosts use email marketing tools? True or false. Five seconds. All right, so the overwhelming answer is false. So let's just recap a little bit. We've had people that have got got 66 to 75 occupation, which is good. We've got people that are doing an average of three tonight, five nights average stays. The majority of hosts are not using pricing dynamic software tools and the majority of hosts are not using email marketing tools. So that means Macy is up there at the top, Alan in second, Eugene third, Ashley fourth and Victoria. All right, this is just for fun, so don't take it too serious. True or false? The majority of hosts had set up a property management software tool A PMS. PMS's are hostfully guesty Owner res guesty for hosts uplisting Zevu they are hostify. There are host away, there is logify. True or false. So the majority of hosts had a problem managed with software to about 5,000 people. The answer was true. 52 people got that right, 83 people got that incorrect. So the good news is is that we've got property management software tools. Great. The bad news is is that we are not emailing and we are not using dynamic pricing software tool. There's out of 5, 000 people don't write false or true in the chat, which is amazing that you're doing that. All right, we are going to go over a little bit over 30 minutes but that's good because I'm having fun. Are we having fun? Yes, we are. All right, the winner. Oh, Riro. Ruro. Ruro. Arrow Karen. Fantastic Arrow Ruro. I can't even say your name. You're number one. All right, next then, what are the majority of hosts doing to market their business proactively? So here we go. Is it red Facebook ads? Is it blue Google Ads? Is it yellow leaflets, Is it green SEO? Is it turquoise posting in Facebook groups or is it purple Influencer marketing. What are the majority of hosts doing to market their business? Would you say red, blue, yellow, green, turquoise or purple? All right. The answer was red Facebook ads. That was the majority of people are using Facebook ads, which is really interesting. We'll go on to this in a second. So who's in the lead? Here we go. Railroad arrow. All right, let's go straight into next one. What percentage of our total bookings do you think was direct? So out of everybody, what do you think the percentage of the total bookings was? Red, 0 to 25%. Blue 26 to 50%. Yellow 51 to 75% or green 76 to 100%. Turquoise. Red. So we've got people that are doing Facebook ads, we've got people that have got a problem management software tool, we've got people that have got email marketing software not set up. They're not doing pricing dynamic software. But the problem is that the majority of people have got 0 to 25% direct bookings. Jack stormed into the lead. Next one. Which OTA channel was bringing in the majority of their bookings? Is it red Airbnb? Is it blue Verbo? Is it yellow booking.com or is it green? Other. What do you think? Guests at home? The answer was a B and B. Before we go on and announce who the winners is and this becomes to the problem, this just comes back to the problem. There's some alarming stats that are coming out and you can see it right now that we've, we've interviewed 5, 000 people. So that's not like a small number. That's quite a lot of people. The problem is that by 2030, 80 of all bookings will be via an OTA. And as we've established, an OTA is Airbnb, it's booking.com, it's Verbo and all the rest of them. By 2025, the prediction is that Airbnb will control 65 of the market. Airbnb is verbiaged short term rentals. People now say I am an Airbnb business owner, I run an Airbnb. They don't say I am a short term rental business owner. They don't say I run a short term rental. They don't say I run a booking dot com. They don't say I run a Verbo, say I run an Airbnb. Now this is the problem is that we're spending money on Facebook ads. I see it a lot. And the Facebook ads that they're spending is running ads to Airbnb, which is crazy. Or we're running ads to our website, but we haven't got an effective way to track them because our property management software tool can't do it. So we're, we're spending wasting money on Facebook ads, we're wasting money on Google Ads. We are not utilizing free tools like email marketing software. We are not tapping into pricing tools which helps us when it comes to pricing. And we've got 0 to 25 direct bookings, which means that over 75 of the majority are coming through an OTA like booking.com or Airbnb. Now that isn't you, specifically you that I'm talking to right now. You may not have that problem. You may be, you know, more percentage on direct bookings, but this is an overall number. Okay, so this is what we're going to do this week. Now, everybody that's coming to this group and everybody that's coming to this training, this is what we're going to go through this week. I'm going to talk to you about the power of Book Direct. I'm going to talk to you about why we should do what we do and talk about how we're going to boost our bookings. Now, there is some good news. There is a solution. The solution is hashtag Book Direct. On Wednesday we have Book Direct day and this is where millions of people come together around the world of social media and we come together as hosts and we talk about the power of direct bookings. Now the reason why I do what I do is I, my goal is to re educate 1 million hosts, help 1 million hosts get re educated and show you how to turn around from being reliant on Airbnb or the OTAs to be 65 direct, so totally in your own control and then 35 through other because we still need the OTAs. They are fantastic at driving revenue and marketing to us. But we can't be over 75% reliant on OTAs Airbnb for our bookings. We can't be because they hold the power. Now the good news is that Dara bookings, a percentage on the rise year on year since 2019 is, is going up, which is great, which is fantastic. There's so many reasons for that. Boostly, which is obviously the company that created this is a really cool one to show you. Let's see if this comes up. So over the course of the last year, we've generated over 6.1 million indirect bookings through our websites, our track bookings through our websites. We've got 453 live API tracked websites right now generating on average each about £13,000 in direct bookings. Which is, which is awesome. So Boostly is doing its bit for it and yeah, we are, we are trying our very best to help everybody as much as possible when it comes to DAR bookings. There was two books that was released in 2022. We have the book Direct Playbook. Let me know if you've got a copy of that. And we've got the book Direct Blueprint. Both these books together will help you get started on your, on your direct booking journey. And the Playbook obviously was very jam packed with loads of tips and advice, so we released a workbook as well. Now, if you've got any of those books, please leave a, a hashtag book in the chat so I can say thank you. So whoever said bought both, both books, thank you very much. So this is why we do what we do. Boost Lee has been a big part of diet bookings and will always be a big part of diary bookings. Now, if any point this week you feel like you want a bit of help when it comes to diary bookings and you want to build a business that's more direct than it is through an ota, then you can come and have a chat to our team at any point. We've got a big old team now behind the scenes. A fun fact is Boostly now has over 40 members on our, on our staff, which is crazy. We're growing all the time. And if you want to chat to them at any point, just type in boostly.co.uk forward/call, let us know how many properties you've got, three to six, seven plus, etc. And then come in and you can book a time and a date to speak with one of our specialists at any point and you can ask questions and you can see, and we'll see if you'll be a good fit for Boostly and vice versa. And if so, then we'll show you the packages that we can do. So you can do about any point this week, just go to booster.co.uk which will be, which will be fantastic. But before we go on that, what I wanted to do is I want to just walk you through them and let's get into the good bit. For the last sort of 15 minutes that I've got you for, I want to walk you through what we're going to be doing this week, but most importantly, show you and give you a little, a little tip on two of the tools that you can check out. So for the last sort of five to six weeks now, I've been messing around with this thing called GPT. So around November time. Does anybody remember where you could see some really cool images called Lenzer AI, where people were taking pictures of their face and turning them into, like, you know, superheroes and they were posting up on social media. Well, that was like the start of it. It. And then all of a sudden at the end, I think it was in December, at some point, a solution came out with, oh, hang on a second, somebody just said, who won the quiz? Let me go. All right, let me. Forgot to share that, or should I keep the suspense to the end or should I do it now? Let's do it now, shall we? So the winner of the quiz, that RRO was number three. Jeremy was number two. Jack. Jack was number number one. All right, Jack. And I believe that that is Jack Priestland. Is that right? If I'm not right, let me know. But I'm sure that's Jack Priestland, Jack. If someone could just tag him in. I think he's still here, Jack. So let me just show you what you've won. Now, I think this is a cool prize. Now you, you may, you may be beg to differ, but I think this is a cool prize. Jack, you have won your very own Boost Lee hoodie. So I've just gone and got a whole load newer Booster Buddies ready hoodies ready for 2023 for the conferences that I'm going to this year. And what I did is I. I did an extra one and I put the Boostly logo on the front and we've got the Bruce Lee logo on the back. Now, Jack, you have won one. So here's the thing. If you want it, send me a message, give me a postal address and I'll post it off in the post. This is the only one of its kind. Some may say a collector's item, some may say some, some may say, I don't want that. But Jack, if you want it, send it over, send me your postal address and I'll send you it. If you don't, you can gift it or charity shop it, whatever you want to do, but you won that. We're gonna do Wheel Of Fortune every night. I won't do the quiz every night because I know it gets a bit confusing for people. I think it's a lot of fun. If you liked it, let me know which is. Which is cool. Justine, if you. If you want to find out more about Boostie, just go to boostly.co.uk my name, the name of it is literally on my chest. This is why I got this big blown up one, because people go how do you spell boostly? It's not Bruce Lee, it's Bruce Lee. I've got a boosted.co.uk anywho. So what I'm gonna do today and over the course of this week, I'm going to show you different tools and different ways to implement it, because a lot of people are talking about Chat GPT. Now, Chat GPT is just a product of the overwhelming amount of software and technologies that's out there. So Chat GPT, which I know a lot of you have done a training with it with Bar very recently, which was fantastic, that focused on just one thing. Okay, And Tiffany, congratulations. Let's bring that up. So Tiffany, Tiffany's daughter just got engaged. Let's give her a round of applause. I'm not sure which one is replause, otherwise I'll play it. But yeah, congratulations. Anyway, so they did chat GPT, which is great, but ChatGPT is like the Facebook of Meta. So Meta has got Instagram, it's got Facebook, it's got Oculus, etc and Chat GPT is just one part of OpenAI. There are so many tools out there that we can tap into and tonight I'm going to show you too, because I've been delving into this world and it, and it is fantastic and it is crazy, but it is one that everybody has to pay people pay attention to. Because this AI technology, this GPT technology, whether it's this form right now or chat GPT or sorry, GPT 4 or 5 or 6 or 10, this is going to impact and implement us, affect us in a big way. And we can either bury our heads in the sand and try and ignore it, or we can embrace it, utilize it and bring it into our, our businesses in a good way. Whenever new technology like this comes about, it's very easy to get the shiny object syndrome and go down all these rabbit holes. And before you know it, you've wasted hours and hours and hours and you, you've taken your eye off the ball of the thing that is most important, which is getting bookings in for your business, which is making sure that your guests have the most fantastic experience in the properties. And so when they leave, they go and they recommend you to everybody. Okay? That is obviously the goal. Now, this tool is fantastic because what's going to happen is we can utilize these, these tools to free up our time so that we can work on our business and not just in our business all the time. Now, for those of you that are doing all of the things, it's not going to help, you know, do your tax returns. It's not going to clean your beds, it's not going to do the pots or the dishes, but it'll be able to do those admin things that you're a bit stuck at. I asked a lot of people recently, you know, what was the biggest pain point in the business? Whether it was defining what your customer avatar is, whether it was hiring or whether it's focus. And focus is the big thing. And you know, so my goal this week isn't to sort of show you lots of shiny objects and that you get really distracted and you go down all these rabbit holes and you take your eye off the ball. My goal this week is to be able to show you how we can use these tools now so that when you're ready, you can put it into practice. And this is what I want to do tonight. This first one tonight is one that is a bit of fun, but I can definitely see a use case. Okay, so what we're going to do tonight is great for people that need help with maybe artwork in the property. Okay, so what do I mean by that? Well, by the end of today and for the next 10 minutes, I could potentially help you start up an Etsy business. And on the worst case scenario, I will help you get artwork in your property for, for free. So let's go. What I'm going to do is I'm going to show you a piece of kit called Stable Diffusion. Now let me share my screen. So the, the website that you need to go to and can somebody please put this in the chat? One of the ambassadors, it's stable diffusionweb.com that's where you need to go to. Let's see if I can put this in without it breaking. So what you're going to do is you're going to go to Stable Diffusion web dot com. Okay. Now what this software is, is you can put in a bit of text in here. Let me just enhance my screen. You can put a pit of text in here and it will generate you an image. Now let's just say for example, you wanted to create some new artwork for your short term rental business. Okay. Maybe you wanted to create something that is a bit bespoke, a little bit different. So it's not the same or the same. Okay. So all that you will do is you'd come and put your prompt in here. Now don't worry if you don't know what prompts mean. Don't worry if you think this is all a bit much. This is Just a bit of fun that I'm showing you this evening. Okay. But by the end of it you'll hopefully have a little bit more and you can play around with it. Now this software is a hundred percent free. There's going to be changes very soon and I guarantee a lot of them are going to start charging etc when they realize the potential. But this is free. Now there's other solutions like Mid Journey, there's other solutions like shutter stock and I guarantee more and more it's only a matter of time till Canva have their own version of this. But to be honest, Shutter Shock will charge you money. Mid Journey is very tricky to use. I want to show you this week that's things that are very simple to use and ones that you can go and play around with it. I want to open your eyes to this world and it was up to you to go on whatever rabbit holes you want to go down. Okay? But I'm gonna give you a prompt now. Anybody who has tried this technology and for anybody that has gone, it's crap. It is all down to the prompts that you put in. Okay? So the more information that you give this technology, the better the results will be. So in the chat of here, let me put in what I'm going to put in. Oops. So I'm going to type in now into stable diffusion, something that I had before and I'll read to you what it is. I want it to create for me an image of a sunset with a boat in the harbor. It's going to be horizontal, beautiful art, white background, minimalist, warm and loving. So, all being well, I'm going to click here and of course it's going to say error. And I come into here and it's going to start generating an image within a couple of seconds. It will then create for me all these different types of art. Now I can then choose to take one. I can pick my favorite, I can mess around with it, I can play around with it, I can give it a different name, a different word, et cetera. But that's what I've just put in. And as you can see, it's generated within a, within less than a minute, some beautiful images. Now this would be good, say for example, if you were a, a seaside resort, maybe a fisherman's fishing resort, a port or something like that. And if you're struggling to get artwork up on your property and if you want to create something that's new and unique, you can pretty much put in whatever you want to do and you can change it around and mess around with it as much as possible. So let's just say that you wanted to do this image here. Right now there's a new search engine that I have discovered and it's Find P H I N D so you go right, I want to have this but what I need to do is I need to find some printing paper that's really good that I can print this off on. Okay, so all that you would do is you would come to find. So can somebody put this in the chat for me please? P H I n d.com now the reason why this is very good is because it combines AI search into using Google at the same time. Now when you type a search in Google and I have, and I have just done it myself this evening. So our Frankie, our four year old, our four year old has managed to break his scooter, right? And so we are looking for a replacement scooter for him and we want one that is ideal for a four and five year old. That ones that's not going to break as easy. Now when you put that search into Google there are so many different type of variations that come up. Now when I put the same thing into this bit of technology earlier, what it does is it brings up a load of answers but it summarizes it to the best one. So what I'm going to do is I'm going to type in this question. So I've gone right, this is the art that I want and I want to find some printing paper that is perfect for this. So I'll just type in what is the best photo printer paper to buy. So I click search. Now on the right it gives me all of the Google researches searches but what the A I does is it brings up the quick answer and the detailed answer and the background answer. So if you just want to go right, let me just give me the quick best answer. I click on that and it brings up this and it says right this is the best photo paper to buy and you go and grab that one. So what this, this ph ind.com does is it gives you all of the answers that Google gives you but it summarizes it into the quick detailed and background answer. Now you may, you may be thinking well that sounds cool. Well if you're trying to think what the next steps of AI is and everybody that has got these devices and let me turn mine off Alexis or Google and you're thinking well what's the next step into this? If you can ask that question to Alexa or to a Google device. And this technology is a little bit more advanced and it's giving you those things right there. Then this is how we get from there to there. And someone's just put in the chat. I don't mean to be rude, but what has this got to do with diary bookings? Tonight is just the introduction, tonight is just the fun. The next step is where we really cram into direct bookings. So don't be rude, don't worry, don't feel worried about being rude. Not at all. This is just for fun. Tonight I want to just give you the power and the potential. Now what you can then do, you can buy the printer printing paper, you can print it off, you get a nice frame from wherever you get frame from, and then you can stick it up in your wall. Now what's the other example of this? You may be thinking, well, who would like to potentially start up a greetings card business on Etsy tonight within two minutes? So let me just show you what I mean, let me go back into our stable diffusion, let me share my screen and this time what I'm going to do is I'm going to ask for it to create me a greeting card image. And I have done this before, so hopefully it works. A greeting card image of two birds kissing. Beautiful art, white background, minimalist, warm and loving. So it's given me these examples here. So again, I could grab that image, I could then upload it to Etsy, start a shop and I could potentially sell these for a couple of pounds. Or what I could do, I could mess around with this a little bit more, go in a little bit depth into this. I can print it off and I could create greeting cards to give to my guests when they, when they check in. And you could personalize it for your business, you could personalize it for your location. You could also again do birthday cards or whatever it may be, but you can make it a lot more personalized for your business and to give to guests, or you can start an Etsy shop, whatever you want to do. This is the power of what we're talking about, right? And you can make a congratulations card for an engagement, which is cool, which is very true. Now this is very important, this technology and all of this is really cool. And there may be a lot of people who are, who are worrying, but as I've always said, the cream will rise to the crop. Yes, this will disrupt 90% of fiber. Yes, this will disrupt a lot of 90 of virtual assistants out there. But all this will do is it will get rid of the average. The best will always be around the cream of the crop. Because the problem with AI and the copy, the problem with all of this is that we could turn into a copy and paste world where all of the content is the same, all of the things are going to be the same because we're just relying on a computer to give us the information that could be the problem. So the copywriters out there, the painters out there, etc, the artists out there who are worrying, don't. If you're good at what you do, if you're good at your craft and you truly are one of the best of the best, you believe, then the cream will rise to the crop and you will be in more demand than ever before. What this will do is it will get rid of the average. It will get rid of the crap. You know, it's, it's just like what's happening in our industry in 2023, 2022, 2021. A lot of very average hosts joined this industry because it was very inviting. The, the numbers were so big for short term rentals because people couldn't go on to other types of holidays like fly to destinations or cruises or hotels. But now, you know, a lot of people are coming to the market. But what's going to happen this year is they're going to shake out a lot of the crap hosts and the average host, the ones that are good, that every single person in here, I, I assume by you simply being in here, you are the best of the best. You truly believe in what you've done and you're creating and you're going to give the guests the best hospitality and guest experience ever. This year is going to define a lot and I want to make sure that you are not only going to survive this year, but you're going to thrive on the other end. This is why these two books are around. This is why the book Direct Playbook is here and the blueprint is here. Between these two books alone, it will give you all the marketing advice and the blueprint to have behind the scenes to make sure that you've got a direct booking business. And this week what I'm going to do is I'm going to show you everything from market research to social media strategies to email templates and so much for and to show you what is coming next. So I'm excited, I hope you're excited. This is just a little teaser of what is to come. We may have gone a little bit over, but you can watch it on the Replay. Tomorrow night at 5pm, we're going to come back and I'm going to show you something else really cool. And all I ask, if this looks cool and it sounds like something that you're excited for, then just share this video, tell somebody about it, post on the links. Let's start right now. If you could do me a massive favor, grab your phone, grab whatever technology you're watching on, take a picture of the screen and go and document what you're learning about this week on Instagram. So go and take a picture, upload it to Instagram and remember to tag in@Boostler UK and I will share it around so we can get as many people as possible. We've got 228 people tuning in live. If we take a picture and if we can share it with at Boostly UK and hashtag bookdirect, we can start the awareness of Book Direct now. And over the course of this week, I want you to document everything that we're learning, but most importantly, put it into practice. So over the next 24 hours, why don't you go and check out stable diffusionweb.com why not go and check out find ph I n d dot com, go and have a play around with it, it's totally free to use and see what you can create. I'm going to start off a separate thread in here. I'm going to put it into the group and I'm going to start this thread off over when as soon as we finish on this live video and in the comments below, you can submit the art that you created. That's it, Just the art. Don't ask questions, just submit the app. And then tomorrow I'll put up a question thread for anybody that's got it. But for now, let's go have some fun with this. Don't take it too seriously. Let's go have a lot of fun and let's see if we can learn something new. Now, if that sounds good, all I need for you to do is just put hashtag book direct in the comments. Let's see if we can get228 hashtag book directs. And I will be back tomorrow at 5pm GMT where we'll be for 30 minutes, maybe not more, where we're going to look at market research or whatever else you want me to show you. All right, everybody, have a great night, have a great evening, have a great morning, great afternoon. Wherever you are tuning in from, please, please, please make sure that you share this as around as many people as possible. Wednesday is obviously going to be the big day because it's book direct day, but tomorrow is going to be pretty special as well. Of course, if anybody wants to book in a chat with our team where we can make sure that you stay above and beyond and ahead of all of these coming changes, just go to boostly.co.uk call book a calling with the team and we'll go from there. But for now, I'll be back tomorrow. Take care everybody. This is a freestyle going off the dumb.

Ready for my close up. Good looking let me tell you. Get more bookings. Oh, that'd be nice. Giving me tips, tools and advice. Yeah, you're gonna get them hon. You're gonna sit back, listen to Mark Simpson. Whoa, having a blast. Gonna get it on the Boosley podcast. Bruce Lee like Bruce Lee cuz it's so hard and the T is loose leaf making up those rhymes don't write it, just do it loosely if you want my respect you'll better butt direct mmm. Here are the words in the pocket.