Mark Simpson reviews the marketing for Sabrina's Roseburg House, a five-room B&B and vacation rental in Lindsborg, Kansas that she's run for 14 years. He identifies TripAdvisor as the biggest opportunity and walks through concrete fixes to make.
Want to make this as actionable and as practical as possible. Let's dig in. So as I did last night, I'm going to share my screen. So Sabrina actually won this marketing review part of being in the hospitality community. Just like Harry did the night previously the episode previously tonight, what I wanted to do is I wanted to Double down on TripAdvisor. I've spotted something on TripAdvisor and it just confirmed something to me in my research for doing this marketing review what Sabrina isn't doing. And I'm looking forward to showing you this because I pretty much guarantee there'll be at least one person watching this that will also be suffering this as well. So Sabrina based out of Lindsborg, Kansas in usa. She's got the Roseburg house or Rosberg house. Sabrina, if you are tuning in, please make yourself known. Say hi. If anybody knows Sabrina and you know that she's not on this call yet, give her a little tag, let her know that we're doing this so she can jump on. So how many years has Sabrina had the business? 14 years. So Harry and Colin last night. 16 years. Sabrina. 14 years. We've had people that have had the business for well over a decade. Is amazing. Which of this best describe your property? It's a B and B and it's also a vacation rental as well. Tell me more about the business. What is your unique selling point? I have a five room B and B but I also rent it out as a vacation rental. What is the breakdown of your guests? Who do you mostly attract which is leisure or leisure as they say in America?
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