Mark Simpson (host) gives live marketing advice to increase direct bookings by optimizing property listings so guests can find the property outside OTAs (e.g., via Google). He references an Airbnb example from Sasha and recommends practical changes such as setting listing hours to 24 and ensuring the listing is searchable and presents a strong first impression.
When a host or sorry, we're a guest, finds your property, there's a very high chance that the first time is going to be the year in ota. So what we need to do is we need to make sure that, number one, we are optimizing our listing accordingly. So, Sasha did a a really good example of this in the Airbnb. You talked about, you know, your property, etc. Your company. So that meant that they could then go on to Google and find you. This is really key in a lot of ways, because this is the first impression for a lot of people. What I what I would do, very simply, is I would just make sure that this because the hours is technically more for cafes, you know, like hairdressers, take raise and whatnot. I'd put that to 24 hours.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
