Mark Simpson advises small accommodation providers to proactively connect with local sports teams and onsite trade crews to offer lodging services. Tactics include driving around town at night to check motel/hotel car parks for branded work trucks, noting company names, and calling the next day to pitch private parking, apartment-style rooms with kitchens, and multi-bed options as cost-saving alternatives.
There's been some fantastic examples recently where people are saying that they got in contact with the local sports club. The local sports team doesn't have to be a massive unit. It can be a lower leagues or whatever. Introduce what they do because they still need coach accommodation, team accommodation, you name it, they need those. Accommodation link up. So, again, pop the word in. If, if you want to be a little bit more proactive on a nighttime drive around your local town, your local city, your local area, go to the big chains and, or the boats, you know, the motels, the hotels, whatever, and just see who's parked up in the car park. If there are big work trucks and they've got the branding on them, make a note of who they are. Drop a call in the next day and say, hey, I noticed you're staying at there. How many guys you got on site? Fantastic. So just very quickly, did you know about our services? We offer private parking. They all have an apartment, so they've got a kitchen ready, stock kitchen, we've got plenty of beds. So that means you'll actually save money by not having to spend all of that.
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