Excerpt from a YouTube video (Mark Simpson) discussing a branding strategy: give each building its own boutique identity and branding (e.g., "Samson's Corner" with 15 units) while running operations centrally under a single operations entity (e.g., Tajani Suites or Home Suites).
If I want to truly create a boutique experience, I realized that it may be a good idea if they each had their own identity. But I can still run everything under one family, right? I can still run in terms of the operations. So the way we plan on doing it is we're going to have our operation entity that's going to run it, but then each building will have its own identity. So if we have one called Samson's Corner, which has 15 units, but it's ran by Tajani Suites, or is ran by my current company, Home Suites, we plan on kind of giving it that kind of branding.
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