Make these changes on Airbnb to boost your listing

If you feel like you've tried everything to increase your Airbnb bookings, but nothing is working, you might just be one small change away from a fully booked calendar. My name is Mark Simpson, and over the last 10 years, I've worked directly with over 2,000 hosts and property managers worldwide, helping them generate over a billion dollars in bookings. And in this video, I'm going to break down free real listings submitted by some of our clients to show you a few tricks to instantly boost their Airbnb bookings. And if you would like my full Direct Booking Bundle guide, you can click on the link in the description below. I've got all these free books combined into one handy guide that you can implement today. Okay, so I've got three people that have put their name down. And these people have been chosen totally at random. They have put their name down because they wanted to be roasted. If you want me to roast your listings, then there's a link in the description. Pop your name down. I pick people totally at random and I put them on this channel. First up, we have got Double Eagle Estate. This is at Lake Harmony in Pennsylvania. Amazing part of the world. It sleeps 16 plus guests. It's got 8 bedrooms, 12 beds, 4.5 bathrooms. If I head on over very quickly to the team at Air DNA, have a little look at some data, let's see how much it is pulling in over there. But this is a big old property and they put their name down because they want it to be roasted. If you are interested what tool I'm using right now, this is over on Air DNA. This is their data. I can go and see how it's doing in terms of revenue. It goes and pulls it in from the back end. So 65% occupancy, an average daily rate of about $1,200. It's got 187 days available. Potential revenue just shy of 170k. Annual revenue that they look like they're doing is 144. The key amenities this listing offers is a television, a gym, a pool, a dryer, air conditioning, hot tub, washer, heating, parking, all that good stuff. And as you can see here, it's in an area that is kind of popular. Very popular, I would say. And, you know, dates are there. You just assume that the weekends are going to take care of themselves on this one. They didn't really say what they struggle with, but let's go and have a little look. So first thing first, what are they doing? Right. Well, my opinion, and again, I've Run this through the GPTs that we have created here at Boostly to help us with listing audits and what are they doing? Right, first and foremost, the title is excellent. Clearly states luxury capacity and the standout amenities. So it stops to scroll. So when you're on the scroll, when you're on the map and you've done your initial search, and again, if you're going to be doing this search, you're looking for a family gathering. So could be a mastermind, a retreat, could be a company retreat, escape, could be a group of friends, you name it. The one thing that I would say to them is update your pictures because you've got the Christmas tree in there. Obviously you're now looking at January and February dates, so get the Christmas tree out as soon as possible. Also as well, you've got very good amenities, so the guest knows exactly what they are getting. The fewer questions your guest has as they scroll through a page, then the faster the bookings will happen. Right? And you know, one of these, you know you've got 17 reviews, 5 star guest favorite, yada yada, which is all well and good. You've got obviously as well transparent pricing, which is obviously what Airbnb are looking for this year. And you've got professional branding, so you've got professional branding all over. You've got Wonder Home here. One thing I would do is change out that corporate logo for a picture of you and the team or just a picture of you and the family. Obviously one of the things that I absolutely love is when you can really brand your business in that first line of text. So this is welcome to Double Eagle Estate, Lake Harmony. So if I was to basically Google Double Eagle Estate, Lake Harmony. Let's see what comes up. See what comes up here. So you've got your Airbnb listing and then it's your website. So we want to make sure that your website comes up straight away. And this is obviously the dark booking site, as we can see here. Branding is, is absolutely spot on Wonder Home. But I would be very tempted in here to go. Welcome to Double Eagle Estate, brought to you by Wonder Home in Lake Harmony. Check out our online reviews, they're really good. Or check us out online, Avi Reviews are fantastic, etc. Etc. Just drag people from this Airbnb list into your direct booking website. And again, you want to really make sure that when they put in Go Wander or Wanda Home that you yo bet like you're coming up here, which is above Airbnb, looks like you've got a Little social media presence. Loving the memes. Save book when you book direct. That is a pinned post. Phenomenal. Absolutely love all of that. And I love how you do the memes as well, which is good. Yep. Love all of this. So this is looks like an influencer. Yeah, very good. I would have a picture of you and the team hosted by Wonder Homes. What's this? How a stay. So I'd be pinning a couple of these but what I would love to see is you and the team in one of these pin posts you do the influencer work which is fantastic. But I would be looking to do a little walkthrough. Walkthrough always go really well. Who did I just see? Who did this really well? Your family's place. This was on TikTok but I assume Rose will have put this on here. Am I spelling family's place right here Rose Tipka tip. Okay. Eh? Am I, am I being daft here? Your family's place. Here we go. Why am I not following? I do not know. Is there a walkthrough video somewhat like this? Walkthrough. Do like it. Here we go. Yeah, brilliant. So little walkthrough introduction. I love all of that. And these are doing really, really well. These sort of walk style tile pros on, on, on over on your, your social medias. Okay, so what's holding this back? Number one, that little description again, get people over to your diary booking site as soon as possible. We could really start to do with some lifestyle pictures. So these look great but it looks like a magazine. It looks like real estate. If you can have people enjoying the space without showing the faces. So again people buy from people don't have the face of the people in the pictures because then it looks like a bit of a, a photo shoot. But if you can have it where it's like back of the heads or let's just say it's at the games table here you can have somebody playing but it's the back of their head. Or if it's sat around a campfire but you've got three people sat here with maybe a glass of wine or a hot chocolate in your hand here. These really do go down well. I would. If you're going to try and get away with having this which is your main image and you're going to have this, I would have at least wander home on here. So you're branding the image but these obviously professional pictures, your layout is obviously really, really good. There's no denying that. But I'd get a bit of Wanda Home more. Spread it out. Show that you are wonderhome a little bit more than what we currently have it. The thing with copy as well, what you've got to do with, with good copy is you've got to explain who you are, what you do and why to book. So why should we, as the future potential guest, book you? This is a description that is just talking about all of the features, but it's not talking about the benefits, it's not talking about why. So again, you can simply take this, come over into our trusty Chat GPT, read this and do nothing. So it's read this. Now, I would like for you to rewrite this, but speak of the benefits. My target audience is large families, groups of people. So speak of the benefit. Give me the. So that once you've listed the feature, basically I need for you to write in why to book and why choose us? So again, tap into these tools on Airbnb, on, on Chat GPT. Sorry, they really can help with the copy if you're not very good with it. And again, so why guests love Double Edge. Double Edge is designed for big groups who stay together. With 7,000 square feet, there is a space to socialize, space to retreat, space for kids and for adults to do their own thing. Entertainment for every age, Full scales, games rooms so that your group can enjoy. You know what I mean? It's, it's sort of going, this is what we've got and this is why it's good. And again, you can fine tune this, you can talk to this, you can do all of the things to make sure that this is, this is like near on perfect. Again, the less questions your guest has got, the more chance they have of booking. So the biggest opportunity that you have on your list in here, Team Wonderhome, is you can turn this into the celebration, go to house in Lake Harmony. So if anybody who is in Lake Harmony in Pennsylvania, they're looking for a place. And again, you've got some really, you're missing about 20 grand from what air DNA is showing me. Again, super quick looks on this. This is a beautiful part of the world, Lake Harmony. As you can see here, you've got New York there, Philadelphia there. What other big cities are around you. You, you know, you can easily get the people coming from here and here. My family's coming over in the summer. I would love to bring them. We've only got six, so we won't fill up the whole lot. But you know, if somebody's looking for a retreat, family gathering Even we're talking about the FIFA World cup that's happening, you know, but you can easily snap up some, some people here just looking to escape these big areas when, when the soccers come into town. But overall well done. Some definitely some things to be working on, some quick fixes, but overall brilliant work. And again, the, the diary booking website that you have for Wonderhome is doing good as well and the socials just need a little tweak. So well done. Let me see if my and little round of applause. Okay, let's move over to Beach Oasis. So Beach Oasis, hosted by BO got in contact with us. What are they doing? Right, so first and foremost, Beach Oasis, strong title, Oasis views, amenities, that's literally what you've got. Which you know, anybody that's got those beach views and you can showcase those sea views in your title is always going to do well. Let me just have a quick look over on our friends at Air DNA just to see where we're at with the listing. I think it's this one here. This is the one. So days available, 328 revenue potential, 25,000 occupancy is only 33%. With an average daily rate of 186. It looks like you've got a ton of competition in or near where you are at Beach Oasis. Epic ocean view. Let's just have a super quick look just to see what else is around you. There's no initial branding on it, which again, we need to have a little, have a little look at. So what are you doing? Well, let's go over the things that you're doing. Well, number one, tons of reviews. You know, you've got that, you've got that social proof right there. You're a guest favorite. Badge 498 is phenomenal. So obviously what you do is a very, very good product. Whether it's. This is your only listing, this is your only listing. So this is like this is your baby, right? It's you, probably you and your partner by the looks of it, who are looking after this. You are a super host. You're a great host. You look after your guests. Guests love it. You've got a quality property here. Obviously the result, amenities. Now again, I'm trying to figure out is this part of an apartment complex, a resort? I assume it is. Yes, it is. So obviously where you are at, it's an apartment. People come, they know what they're getting, can sleep six guests in a two bed, which is interesting. And again, I've never been to, I've Never been to Mexico. Need to change that at some point. I've never obviously been to Rosario or Mexico, but I assume it's obviously right on the beach. Where are we here? So Tijuana is here. So I assume it's just a very popular tourist destination. The description itself and the vibe that you're given is these three keywords. Relaxation, serenity, luxury. That's what is on store here. Now I know that luxury gets banded around a lot but again if I'm seeing those as my morning views, I would pay, I would pay easily 200 a night to. To stay here. Even with kids. Maybe you don't want kids, but because obviously being an apartment again as a family of six with four children under the age of 13. When we're in an apartment, if it's not like this really good soundproofing, you just always anal that you're making too much noise for the people up and down and to the side of you. The only place that we've been in the world where we don't get that is is Dubai where those buildings are proper. We've just been in Poland where it was like wafer thin and we're always aware of it. But please remember, six people, no exceptions. This includes any day or night visitors etc stop by for dinner Cartel. This includes any kids no matter age which includes infants. So kid friendly. Uh, okay, in making a note of that. So you've got a lot of information and again I feel like you are struggling with the same thing as Team Wonder had just before you. You're listing off the the product but you're not saying why. Okay, so let's do the same but with this list in here. And again this is where chat GPT is great. It can list off the features but it gives you the benefits and why that is good. So why guests choose the beach Oasis in Resourrito. This home is built for people who want to slow down, switch off and actually enjoy weather stay and not just sleep here. Panoramic oration view so that every moment feels special. So that the floor to ceiling windows and private balcony gives you uninterrupted ocean view. So your morning starts with light, air, calm and instead of walls and noise. So you know what I mean. It speaks a lot better in the copy. You if you can go, this is what we have and this is why it's a benefit. And again if you're not good at writing copy, feel free to tap into the tools that chat GPT are obviously giving you. And again coming back to this now Your main selling point is the sea views. But everybody who is in that resort who has got a listing on Airbnb is also selling the views. Right. If I can come into here and come and basically look at this area. And where's your resort? It's called the. You had it here. What's it called? La Hoya Excellence. So if we call it La Jolla Resort, Let's see how many listings I've got here. Booking.com the higher excellence. So that one's not available. That one is. So luxury beach access, Two beds, same exact layout. In fact, is this. You don't think it is now because this is owned by Christian Omar. Okay, so this is good. All right, so now we can come into AJ Friend here and go, this is another listing in the same apartment block as me. Which bits of this listing are better than mine on Airbnb? Which bits can I implement into mine to make it stand out better? And where am I doing better? Because at the end of the day, if you've got a number of people that are offering the same product, it will come down to quite easily these bad boys, which is the reviews, the number of reviews, the things that you do. So emphasize on that. What are you doing that is so epic, right? And to help you with that, come into your reviews. You've literally got all of these here. If I scroll down to the bottom, hit Ctrl and A, it will grab all of these, come back into our lovely little friend here, chat GBT and go. Okay, so I want for you to read all of my reviews, pick out the top five reasons why I'm epic. Okay, so it will literally do the research for you in the space of a couple of seconds and give you that real good idea of what you're doing that's doing really well, but others may not. Again, if you want to stand out from the competition, that is in the immediate. Do you want these for reason? Okay, I just want you to tell me. Just tell me. Okay, so now based on the reviews, the view and the vibe feels unreal. In real life, pictures do not do it justice. Watch the sunset every night. Sound of the ocean at night was relaxing. Feels like. Okay, so with this in mind, rewrite my listing description and then tell me what photos I need to get for my listing. So again, if we're coming back to here, if it's a sunset, get the sunset pictures. Right? Lifestyle, have, you know, somebody relaxing on here with a coffee, looking out over sunset or glass of wine over sunset. The lifestyle pictures will stand you out because at the moment your listing looks exactly the same as that one that I found on vrbo. How can you be different and include that you are top rated, right? Put it, put it in, show it off. Take full advantage of all the copy that you have here. Now I'm not 100. You have a direct book in sight because it is not obvious if you have a direct book in sight but I would read 100 get an A direct booking website and I will be showcasing it and get selling your brand. So you've got Beach Oasis but who is the brand? Who is bo? What is the company name? Put it into the listing. Drags people like W home drags people back to Google. I feel like yeah the main thing get those sunset pictures in if people are talking about it. So this is how to make it a 10 out of 10. Beach Oasis is the kind of place where guests walk in, stop talking and go straight to the balcony. The modern two bedroom, two bathroom ocean view condo is built for families and small groups. Who wants a calm, safe resort style stay with a private beach and the best views in the building. Full floor to ceiling glass, a huge balcony and sunset you'll end up watching every night. Why book this place? Panoramic ocean views from the living area and balcony. So the view becomes part of the trip not just a nice extra private beach access. Yada yada yada. Sleeping highlight it again because it's six people it is very good to highlight how to sleep in experience looks bedroom one, bedroom two living room. But you've got to state where that sofa bed is. If it is a sofa bed I'm not entirely sure where this you're fitting in the six people into here. What is also good as well is with something like this if you've got the floor plan from the Architecture get a 3D hand drawn floor plan done with Chat GPT that you can stick here. So they'll go this is the bedroom, bedroom two kitchen entranceway. This is where how you fit that six person in that is also very good as well. From here simple little optimizations again the sunset one we talked about clarify your ideal guest is it couples anniversaries, relaxed beaches is it families? Who is your ideal guest? Talk to them and add in like those recommendations. So our favorite taco stand is here and then create that urgency. So mention high repeat guests or peak seasons. You know focus on these these reviews that are being that are being mentioned. The reviews were. Spotless, well kept etc and this is how the saying to get your pictures shot as well I'll send all this over to you. 33% occupancy. Obviously you can do it getting more bookings. I feel like if you tweak this listing, get a direct booking site, do some marketing, go pick up a copy of the book, Direct Playbook, loads of tactics on here. If you can get this up to say 50% occupancy, you'd be well on your way to this revenue potential that we have down here over on airdna. And again, I think the biggest opportunity for you guys is position it right. Romantic, stress free coastal escape, not just another beach condo. If you can achieve that, you'll achieve the goals that you want to do. So again, well done. We're going to move you and we're going to come on to our final one and I will send that over to you, do not worry. So final, final one here we've got Pendragon View. Ivana now I recognize his name. Ivana has been in my world for a long, long time. We're coming all the way back to the United Kingdom. So we've done Pennsylvania, we've done Mexico, now we're back to the uk, we're going to Cumbria. Two bedroom cottage obviously screams like escape. A beautiful setting. You know you've got a good location with the castle nearby. You've got instantly about bikes, experience, sheep, countryside, real cottagey sort of vibe. But it's in like a beautiful building. All right, what, what is doing it right? Setting, finishes, location. That's great. What is seriously hurting your listing? Number one, you've got one review right. Number two, you've got a generic and a forgettable title. And again the description, it just reads like a spec sheet, hasn't has any time or attention put into it. It looks like it's being copied and paste from booking.com. to be perfectly honest. The castle connection is mentioned once and that's it. So if Pendragon Castle is like the main reason why people come to your area, we need to talk about it more. It's, it really isn't clear on who your target guest is. I mean the bookings, I don't know if these dates are closed out by you or if they're fully booked out. I mean if these are fully booked out, you don't need to be worrying about this. But if you're not and you're closing them out manually and you need to open these dates then you need to be definitely do that. It like it looks booked. Not popular. I mean it looks blocked. Sorry, not popular. So some super simple tweaks. Right, so let's go into here. We'll go ahead and we'll do this. We're going to take a full screenshot of this. I'm going to save that to my desktop and I'm going to come in and I'm going to copy it all, come over to Chat GPT and I'm going to paste it in and I'm going to put in the image that is somewhere on here. It's there. Okay. And I'm just going to ask it to go through this listing, read it all and do nothing. So, Ivana, I don't know if you've ever used this technology that's Chat GPT in this, but go ahead and give it a go. It'll massively help you. So I'm going to come in and I'm going to go to our Airbnb listing tool that we've. That we use and help me turn this into the best Airbnb listing in pen. Dragon talk about the castle. The ideal guest is couples who are adventurous and want to explore. Walkers, history lovers, dog owners. That's the target. All right, You've literally put that in. Take the minute to copy, paste and just write who your ideal guest is. I've got a feeling here, from what I know, and it's very, very patchy, but, you know, King Arthur, that's the sort of history we're going to go through here. You want to talk about the features, like the underfloor heating, you want to talk about, but it is dog owners, history lovers. And again, in, in here, what would. What is missing is a picture of a dog, if you haven't already. Yes, we've got it here in the full kitchen. So get that in the top five so people see that or get that picture in. Get that picture in the first five ones. You don't need two bedroom shots. I would even maybe take that out and put the dog shot in there because that literally just highlights everything. Four guests, two bedroom, three beds. Let's go back to ChatGPT. So new listing titles, current titles are too generic. We want more romance history. So Pendragon View Castle views. Walk, Walk from the door. Dogs welcome Castle View Cottage by Pendragon Castle. Dogs and Walk and dogs welcome Walkers and dogs welcome Pet dragon view romantic castle college for walkers and dogs. The first five lines wake up to views of Pendragon Castle, said to be the legendary home of King Arthur's father. Step straight from the door onto open fells and ancient footpaths with the Yorkshire Dales Lake District within easy reach. This cozy stone cottage is made for adventurous couples, walkers, history lovers and dog owners. This is so much better. And again, you can break it down with this as well. Who this listing will now attract fewer families and party risks. More two night and three night couples. Higher review quality. Guests who value attention. Now Pendragon View. Let's see here. Go into Google. Got the dark book in Sat right here. Promote my place. I mean it is what it is. It is what it is. I mean what it is, is not very good, but it is what it is. It's a landing page. Better than nothing. How do I book? Got your mailchimp here. It's very hard to book. You've got your phone number there. But again, if you put this very Simply on, on WordPress and just add this information in here, it'll just flow a lot better. It literally is just like a leaflet that's just being ragged around at the moment. But that's not the least of your troubles. I mean like the main way that you're going to get attention unless you've got a good email list, which I hope you do. And what's your availability? What is your booking rate like? Let's have a little look at air DNA. Let me see what it's telling us. Now the context is, is because you've got it switched off on, on Airbnb for some reason. I don't know why, maybe you're using a third party agent or whatnot. But potential is 27k. Looks like 50 occupancy. But again, that's based on the dates. You've got so many dates closed out. I don't know how it's reading this data properly because. Because it looks a bit mad. So number one, open your dates up if you can. I don't know who you're using, to be perfectly honest. To be doing that, use the text, go put it into chat GPT and get the new. Better text, better title, better description, better website. Obviously, if you want a website, little plug for boostly, go to booster.co.uk anybody can book a call with us and we can help you get 65 direct bookings. Doesn't matter where you are in the world. And pictures, get that picture of that dog in here, take out the sheep, put that in there just to showcase who you are. I think that one where it's that dog walking in your garden. I mean that's a cool little shot but yeah, maybe I've that one. That one out of one. Get out the Christmas trees. You don't need that. Obviously that's a cool one because it's got the view, the dog. And honestly, I'd get better pictures, get a photographer in, get a professional in, get some proper pictures in. This is the year, Ivana, where you've got to like level up. No information on here. And again, you can simply ask Chat GPT to help fill all this in for you. Take screenshots and whatnot. It's a free account, go ahead and do it. But we have some good ones in there, good examples to be looking at. If you want me to go through your listing and give it a good roast, then the link is in the description below. I feel like in, in summary, these fixes for everybody aren't complicated, but they're the difference between a listing that gets two inquiries a month or two bookings a month and one that is book solid at premium rates. The host doing this, right, that like they're not lucky, right? They're not in a better locations. They just understand what actually converts lookers into bookers. So here's all your homework. Go look at your listing right now. Read your title out loud like you would like. Would you click on it, right? Scroll through your pitches. Can you see yourself there? Can you feel what it's like to stay there? Doesn't matter whether you've got one listing or a hundred listings. And like, be honest with yourself. What's the actual unique selling point? Not what you think it is, what is actually guest booking for. So if you can fix these things, all of you who are watching this, then watch what happens because your bookings will rise because of it. And obviously with your Airbnb listing, your VRBO listing, your booking.com listing, the goal of all of this is to grab the attention. Yes? Then let's drive them from there to your diet booking site. And if you want any help on that, please click on the link below. We will more than happy jump on a call of you, walk you through what we can do. And we can help you with that direct booking business as well, getting you 65% direct bookings. Listen, if you like this roasting, if you want to see more, click on this link now because we've got some more roast videos where we delve into exactly how to get more bookings. And again, if you haven't done so already, make sure you subscribe to the channel because I come and do a video every Wednesday, helping you grow your bookings, growing your business and making you more profitable in 2026 thank you so much for watching. And again, check out this one. We'll go on to the next roast video.