Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Many people like to ask questions BEFORE booking

17 Jun 2022 · 1 min

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0:37

Short YouTube clip (Mark Simpson) comparing past and present guest booking behaviour. He notes that historically listings provided phone/email contact and there was no instant-book; since the pandemic guests are more likely to ask questions before booking. A statistic cited is that 76% of people want to ask a question at the point of booking. He recommends adding a live chat or WhatsApp link to websites as a quick win to capture those inquiries.

Questions this video answers

June 17, 2022.

76%.

Chapters

At the present moment in time, the diary bookings are coming in. They are on the back of an inquiry. So 10, 15, 20 years ago, before booking.com, airbnb, Expedia, everybody who had a.
Business back then, you.
Will know that every single listing site had a phone number on it or had an email inquiry. There was no instant book. But ever since the pandemic, people are much more likely to ask a question before booking.
There was a stat going around about.
2017, 2008 and 2019, where it was 76% of people will want to ask a question at the point of booking.
This is where I want to give.
A little bit of a quick win for everybody. Install or add in a live chat or a WhatsApp link to your website.