Mark Simpson (of Boostly) describes his book, The Book Direct Playbook, as a collection of 101 actionable tips businesses can implement. He states the book is intentionally structured for non-linear reading—inspired by Tim Ferriss’s Tools of Titans—so readers can jump to individual topics like social media, email marketing, or website structure.
And this book is really 101 tips. So it's 101 tips that you can implement into your business. And it's designed very much like another Tim Ferriss book, which is Tools of Titans. Tools of Titans is one of my all time favorite books because it's one that you can start and you don't have to read it page to page. You can go from one chapter to the next because it's a load of interviews. So I wanted this book to be like that, where you can come into it and go, right, what do I want to learn today? I want to learn about social media. I will learn about email or how to structure a website. There's 101 different tips in here and that has gone so well.
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