Mark Simpson explains how to boost Facebook Business Page engagement: keep visitors on the page longer, use personal photos instead of logos, and show your team. Over 75% of people check a business's Facebook page after they book.
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We have just done marketing review live. We went for over one hour. A top tip in SEO doesn't matter whether it's search engine, doesn't matter whether it's Google or whatever. The longer you can get somebody to stick around on your Facebook business page, then the more that Facebook will go, oh, this user likes to find out more about this business. And obviously everybody now should have watched Social dilemma on Netflix. If you haven't, go check it out. And the more that you are spending on the app, Facebook adores it. So if you can get more people to spend more time on your page engaging with your posts and your content, then the more your business will be shown on Facebook instantly. What I love is, is that the profile page, the profile image here isn't of the business. It's of Charlotte or Charlotte's team. Okay, so this is, this is really key. And everybody should be doing this, but not a lot of people do do this. When you have your Facebook business page, don't think that the profile image needs to be your logo. Please don't do that. You know, you've got to add the personality behind your business, behind your brand. Okay? Don't hide behind the logo. Don't hide behind your business. We are in the most sociable business that there is in industry that there is especially someone like Charlotte who welcomes the guest at every single step of the way. So when they arrive, because they will check out the Facebook page, the stats show over 75% of people will check out your Facebook page after the point of booking. Then they can get acquainted to you and your personality and all of those things. And don't assume that your guests don't do that, because they do. They may not tell you that they do, but they do so have. That is key.