Mark Simpson reviews marketing for small business owners. He explains why responding to Facebook comments boosts reach, shows how to target hen parties on Instagram, and diagnoses why Elizabeth's seven rental properties aren't booking: her website has good elements but critical shortcomings.
When somebody comments on your Facebook business posts, Facebook business page, try and do as best as you can to comment on the comments because there's one thing that Facebook is really encouraging now is it's discussion. This is one of the key factors in more posts being seen by others is discussions that is happening. So if somebody takes the time to comment on your Facebook business page post, try and take the time to respond. Now I can tell instantly from looking at your Instagram who your ideal customer guest is. You are set up for hen parties or girls weekend in know you are, you are. You have got a very, very, very clear customer avatar, ideal guest, as we call it. All right, when I come to here, I don't get that at all. You are trying to appeal to everybody. And because you're trying to appeal to everybody, you're appealing to nobody. So Elizabeth has been into business nearly two years now. She's got seven properties. They are rental properties, mostly leisure. The main problem that we have with the website is that people aren't booking now. And I know Elizabeth has said that she needs a lot of help with the website, but as you can, as you can see here, there is a lot of good things with the website, but there's a lot of things that aren't done correctly. And again, I think that just to double back on what we said with Charlotte just a minute ago, it.
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