Short YouTube segment (Mark Simpson) giving direct hospitality-marketing advice: emphasize selling both the short-term rental property and the destination (city/town/region), and consider joining local tourism associations or destination management organizations for support.
This marketing strategy will set you apart from all your competitors. You need to be promoting the destination, the location, the city, the town, whatever they say, it's about the journey and not the destination. But in hospitality marketing, it's really just about the destination. You need to be selling your property and the destination itself. And for help, you can join different local tourism associations and destination management organizations.
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