This content was created by Mark Simpson. This content was uploaded by Mark Simpson. This is a YouTube video titled "Marketing Tip: Host Influencers for Better Adverts" created on October 27, 2023, discussing the impact of influencer marketing on traffic and bookings, and the challenges in measuring its effectiveness.
Influencer marketing is a great one in that we've had some really kind of interesting guests stay with us. Quite well known people and their families come down and you'll see this spike in the traffic and all of a sudden you'll get a few phone calls, but they don't all translate into bookings there and then. So it's actually kind of. If you imagine that we do that in November, the influencer comes out of season, so we've got availability. It's quite easy to arrange that. The people who see that influencer might book a holiday in January for next, next July, I guess, or in my book, and get there this weekend. There's everyone in between that that you're reaching out to, so it's very difficult to measure.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
