What proportion of OTA bookings does the speaker claim cancel?

Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Marketing tips to increase your direct bookings Part II

4 Feb 2023 · 1 min

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This content was created by Mark Simpson. This content was uploaded by Mark Simpson. This is a YouTube video titled "Marketing tips to increase your direct bookings Part II" featuring Mark Simpson, created on February 4, 2023. The content provides marketing advice on managing calendar availability to increase direct bookings during busy periods, such as summer holidays.

Questions this video answers

One in three (approximately 33%).

Chapters

May be that your calendar is full between now and the end of the summer holidays that are coming up. But what you can do is close all the dates off, so just in case they cancel. And we all know that one in three OTA bookings do cancel, then those dates will get opened up. And it's just on your website. If you've got a high amount of people that visit your website, you've got a high amount of people that come to your booking page. But there's never any availability because always going to booking.com or Expedia. This is a great way over a busy summer period that you can get that direct booking.