A short first-person account by Mark Simpson describing how he helped transition his parents' long-running family business from manual, pen-and-paper bookings to online operations and social media. Within 18 months the shift increased visibility and led the business to become one of the top three recommended businesses on TripAdvisor in the Northeast.
So my parents had had the business for 25 years. At this point, they wanted one of me or my four siblings just come in and, and, and take on the business and help them grow it and get it all online. Because they were still doing all of their bookings on pen and paper, which is crazy. We had to tip X out when bookings came in and they had to. It was insane. So, yeah, so I came into it and put everything online, did all the social, did everything. And within 18 months, we took that offline word of mouth online. And because of that, our business grew to be one of the top three recommended businesses on TripAdvisor in the Northeast.
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