Mark Simpson (speaker) advises dedicating the first 30 minutes of each day to new-business sales activities (emails, social posts, introductions to partners) to reduce reliance on OTAs/driver bookings. He emphasizes consistency and the compound effect: small daily efforts accumulate over one-to-three years to significantly ease business development.
Big tip from the book is that you have to spend the first 30 minutes of every day doing new business sales. The biggest problem in this industry is that we just over rely on the OTAs, the drivers bookings. If you can spend the first 30 minutes of your day doing new business sales, so whatever that may be, sending that email, sending that post on Facebook, looking for that introduction to it to like a new partner or whatever, you do it consistently. Then again you do the compound effect. If you do it over a year, two year, three years, it's so much easier to do this thing called business.
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