A conversational YouTube interview (Mark Simpson with another speaker) about subtle selling and building long-term client relationships. The speakers discuss initial outreach tactics—informal phone conversations to learn about existing contracts—followed by team-led direct sales, emphasizing relationship-building over hard-sell one-offs.
When you're speaking to them and when you're reaching out to them, what is the general gist of the conversation? Are you going in and trying to sell them straight away? Are you taking a different approach? How are you reaching out to these companies originally called I.
I'm not a very good direct salesperson so I'm I just play to my strengths. I like I just get on the phone, I'll have a chat with them, see what contracts they've got going on, not directly sell but make sure they do know who we are and that we're available. And then I get one of the team now to reach out afterward to then go a bit more direct as they're a bit better at that than I am. So it's more it's more about building the relationship because you want them to use you repeatedly over the coming years rather than just sell the room once and then move on to somebody else.
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