A short instructional video by Mark Simpson explaining how accommodation providers can use Online Travel Agencies (OTAs) on their terms and encourage guests to book direct. The speaker urges viewers to promote direct booking across social platforms (Instagram, Facebook, TikTok, Twitter) and frames the presentation as a how-to on protecting booking revenue.
I will show you how to use the OTAs and not to make them use you. And you need to, in return, keep spreading the message, talking about it on social media, on the Instagrams, the Facebook, the links in the tiktoks, the Twitters, whatever you're doing to explain to your future potential guests or your previous guests when they book with you. This is why you book direct. And not only when they book with you, they, but when you're booking your next holiday, your next staycation, your next workation. This is why and this is how you do it.
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