Mark Simpson explains why accommodation operators shouldn't depend solely on OTAs. He recommends being on all relevant platforms while building direct booking channels through a connected PMS and website to avoid overbooking and reduce commission costs.
But what we did is that we didn't over rely on them. It was just one channel, it was a marketing channel. We used it like we use Facebook. We didn't over rely on one channel to bring in our bookings. We spread it around and that's the key to it. So be on the OTAs, be on all the OTAs, but make sure you've got the systems and structures in place. For example, to have a property management software, whatever it may be, you've got them all connected in, so you don't have any double bookings, et cetera. And then what you can do through a PMS is then you can have a website and then you can get drive people to there.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
