A short YouTube interview (by Mark Simpson) offering practical guidance on choosing between local press, blogs, and social media for distributing news. Key points: local press placement depends on local context and available space; small, follower-facing news is better suited to blogs and social channels; the speaker recommends posting any news on your blog to support SEO.
Because, I mean, there are some times when I thought, oh, I don't think that I'd make a huge news story, but we'll send it out anyway, and it gets some really great hits. So there's a few factors into that. Obviously, it's what else is going on locally, if you're looking at the local press, because if they've got the space for you, they'll put it in. Obviously, if it's something that's quite small, that's going to just affect your followers or the people who interact with you on a regular basis, then that's much better suited to your blog and social media. And to be honest, any news I'd always recommend putting on your blog, because you know it's going to help with your SEO.
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