A short how-to video about why consistency on social media matters for brand-building and practical steps to achieve it. The speaker warns against random posting, emphasizes that consistency builds "know, like and trust," and recommends batching content — dedicating a full day once a month to create and schedule posts so the work is done in advance.
You. Being consistent on social media is absolutely critical for your people who are watching your followers, your community, your cheerleaders. Being consistent really is critical to building up a great brand, giving out great content, and you're building up that know, like and trust. Not a lot of people think. The thing that we see a lot of is people go on social media and they'll just post anything and they've not thought about what is the outcome of this. So please don't waste your time just posting anything just to get something out there. It really has to be thought about and these points before I do any post. So I sit down and do my social media once a month. I sit down, I do a full day, I get it all out there, and I schedule it all. So it's done for me.
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