Mastering the Game: Captivating the 'Gen Z' Target Audience for Massive Bookings 5 Years from Now.
29 Jul 2023 · 0 min
0:19
Mark Simpson opens by asking how businesses can get ahead when a key segment of their reservations and bookings comes from people aged about 23 to 30. He frames three core questions: how to prepare offerings for this cohort, how to present those offerings, and how to market to them effectively.
