Short YouTube video by Mark Simpson (Sep 3, 2023) advising creators to combine content-specific/business hashtags with trending hashtags and sounds on TikTok and YouTube Shorts to improve performance. The speaker recommends sometimes using trending sounds or hashtags even if not fully relevant—e.g., adding a viral sound at low volume—to access larger audiences.
You see performing really well on TikTok or YouTube shorts right now is when people are when there's a trending hashtag. I don't care if my video isn't relevant to that. I need to take advantage of the performance. Or if there is a sound that's really doing incredibly well on social as well, even if it sounds funky with my video, I'm adding that to the background. I'm turning the volume all the way down to get in front of this audience, because I know these things are performing. So it is a mixture of kind of both. I do want to have very specific content, content specific hashtags, business spec hashtags. But I also want to see what's trending, what are people who are getting great performance taking advantage of. And I'd want to jump in on that too.
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