Mark Simpson breaks down booking data from 2016 to 2022: mobile traffic hit 50% while desktop held at 45%, but desktop converts to bookings almost three to one. Optimize for desktop checkout even as mobile traffic climbs.
In 2016 as mobile phone usage goes up and desktop usage goes down and the plateau is that basically desktop remains at that 45% mark and mobile remains at that sort of 50% mark and we've got tablet visitation here at the bottom. Actually, if we look at it here, there's a little bit of a takeover in 2022, but then overall it stabilizes. But the most important figure that I'm going to give you today that you need to pay attention to is this. People will make the booking more often on desktop than they will on their mobile phone. It's almost three to one in terms of ratio of how often they're going to book on your website as opposed to your mobile phone. So, yes, make your website load fast on mobile, make it mobile friendly, make it responsive, but also pay attention to the fact that people are booking more often on the website. So you make sure that it looks fantastic and it looks spectacular.
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