Mark Simpson explains why one-night bookings need higher nightly rates than your base price. If your base rate is £100, charge £110–£130 for single nights to cover cleaning and turnover costs. Test different prices since what works depends on your property type.
Raise to about £110–£130 (examples given: £110, £120, £130) to cover extra cleaning costs.
And if you are going to go for a one night stay, don't keep the same rate. So if you're going to offer up a one night stay and you offer a base rate of 100 pound a night, anybody who's going to book a one night stay, add on a little bit extra, maybe make it 110, 110, 120, 130 to cover the extra cleaning costs and then if they as soon as they book for two nights and the price starts to adjust more to what the base rate is, etcetera and etcetera. So play around with it, see what works, see what sticks. There's no one shoe fits all here because I know we've got people that have got bed and breakfast in the room, we've got people who've got motels, we've got people who've got glamp sites, we've got people who've got multiple rental properties and we've got people who's got one rental property. So there's no one size fits all. All I'm asking for here is to play around. And again that's the beauty of the Internet.
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