What change in demand does the speaker cite?

Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Maximize Profit and Bookings by Increasing Prices 📈That Match Unique Glamping Experiences 🏕️

31 Aug 2023 · 1 min

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Mark Simpson (speaker) reports that demand for unique glamping experiences has surged (he cites "a 300 increase in the past year") and advises glamping/farmstay owners to raise nightly rates because bookings will still come. He recommends advertising last-minute availability online, prioritizing proactive pricing to capture direct bookings, and using OTAs when necessary.

Questions this video answers

A "300 increase in the past year" (verbal claim in the video).

Chapters

There's the latest results out there show that there's been a 300 increase in the past year with people wanting to stay in a unique experience. So for anybody who has a glamping property on a farm, stay location, anything like that, you really really need to be putting your prices up. Demand is so high right now. So if you haven't acted already and even if you may have some availability coming up, really put the prices up and you will be still be getting those bookings. Do not be afraid to put your rates up. Unique and standoutable because the demand is so high right now. Put your prices up and shout out about it online and save it. You have got last minute availability. You'll be pleasantly surprised with the rate and the booking and the amount that you can get. And you know the beauty of it is is if you do this correctly you're really proactive. It'll be a direct booking as well. If you need to use the OTAs, they're there to help.