A small-business owner explains how to use Google Streak, a CRM inside Gmail, to build a focused contact database. Instead of chasing hundreds of leads, cultivate a few responsive advocates at target companies around 70 employees, and collect personal details so they actually remember you.
Google Streak. If you have a Gmail Google Streak, you can add a Google Streak Chrome extension and it will do the trick if you're like a little bit overwhelmed, et cetera, right? Just use your Gmail. It doesn't even need to be that serious because it's not even a quality. It's not even a quantity game. It's a quality. Like if you have three reps that respond to you that will then be the advocate in these small businesses. A lot of these, when I say small businesses is relative. These are not Google like companies. These are like 70 employees companies. I want them to know my first name, middle name, last name and maybe the last four digits of my social right because the goal is for them to be talking about me during the coffee break. Google Streak is super simple, guys. It allows you to just maintain a database. It's like a CRM built in Gmail.
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