Mark Simpson explains how to collect and use Airbnb guest emails for marketing. He covers getting permission from guests, setting up Google Forms to capture emails, and using Mailchimp to send campaigns to your list.
I have a list of hundreds of emails from my Airbnb guests. Can I use those for marketing our direct site?
Yeah, yeah, as long as you've got permission. As long as. When you get that email. Because obviously Airbnb aren't sharing an email with you. As long as you've got permission. As, again, that Google form is a fantastic one and you've got the little tick box that you can. They will take it and then as long as they've ticked it, you can add them to your mailchimp, for example. Then, yeah, 100% you, you've been given permission. You talk about a landing page or a lead magnet or a lead generation again, for the next step up. So if you've got a website, and if you've got a direct booking website, you've got the ability on that homepage to add in what is called a lead magnet.
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