The video argues that RevPAR (revenue per available room) is the most sound single metric for hospitality revenue management because it combines revenue, occupancy, and rate. The speaker describes RevParty’s practice of indexing portfolio RevPAR against market or comp set RevPAR to judge whether revenue management is improving or deteriorating regardless of overall market movement.
We've incorporated into our name. It's so important. It's probably the most sound metric that incorporates revenue, occupancy and rate all into one. So you definitely need to pay attention to that. At RevParty, we really focus on indexing revpar. So that's taking your portfolio's revpar and comparing it to your market or comp set revpar. And so we use the indexing a lot to incorporate that and really tell if we're improving our revenue management or if it's getting worse, even if the market's going up or down no matter what.
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