Speaker defines "upsells" and explains their importance: upsells let hosts increase revenue from existing reservations without the cost/effort of acquiring new properties or owners. The speaker also notes upsells improve guest experience by allowing personalization of stays and help listings stand out by adding unique features.
So first, what are upsells and why are they important? They're important because we're all here trying to get as much revenue as we can. Getting new properties is hard. It's a lot of work. Get new owners on board. But if you can maximize the amount of dollars you can get for each property that you already have for your reservation you're already getting, then that is an easy shortcut to improving your bottom line. That's rather important. It can also be really beneficial to guest experience. People get to personalize their stay. It can also be really beneficial to your listings because you get to add really unique features to your listings to stand out in the crowd.
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