Mark Simpson explains how consistent branding across listings makes people search for you directly. He calls it the billboard effect: your name and logo everywhere means more Google searches, more direct traffic, less reliance on platforms.
These changes are cost effective and always have a significant impact. Because when you have your listing on Airbnb and somebody's looking through the pictures, if they see your business branding and your business logo and your business name, they can take that and they will run a Google search or a Bing search. People will try and find your information online direct, but they don't know who you are, so you've got to give them the prompt and the more places that you can put it. It's called the billboard effect. Be better, because when somebody is looking around, whether it's on your social media, whether it's looking on Airbnb, vrbo, or any of these booking sites, the more times they can see your name and your branding, the better, because you're going to turn that into a Google search.
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