This short transcript snippet describes the origin story of Minoan: founders Mark and his wife experienced appealing products in a short-term rental and realized hosts were not monetizing those guest-driven product interests via affiliate links. The clip frames 'shopability' — providing product links for items visible in rental spaces — as the company's initial idea.
The shop ability side of Minoan was really what started the company to begin with, you know. You know, Mark walked into a short term rental here in the States, and he and his wife had a real life experience where they were like, wow, you know, we love the bedding, and look at how they set up the kitchen. This is so cool. And they left their vacation, and they reached back out to the host and they said, hey, you know, we absolutely loved the products in the space. We want to bring home a little piece of vacation with us. Can you send us, you know, the links to where you purchase things? And upon doing that, realized, man, these aren't even affiliate links. Like, this host isn't even capitalizing on the incredible moments that she created in the space.
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