Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Mitch and Katie's techs used to optimize the efficiency of their business Part III

3 Jan 2023 · 1 min

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0:30

A short YouTube interview (Part III) describing the marketing and backend tech stack Mitch and Katie use to run their business efficiently. The speaker emphasizes early investment in keyword research for Google, tracking organic rankings with Ubersuggest, using ConvertKit for email marketing, QuickBooks for backend accounting, and TouchStay for a digital guidebook.

Questions this video answers

Ubersuggest

ConvertKit

QuickBooks

TouchStay

We put a lot of energy right out of the gates into keyword research for Google or our market and finding the terms that we knew would be directly applicable to people searching on Google. So we did a lot of work into that. So we use a tool called ubersuggest to track our organic rankings on Google, which has been really, really good. We use ConvertKit for email marketing, QuickBooks for managing the backend, and then we use TouchStay as well for our digital guidebook. So we use a lot of tech.