Short excerpt from a YouTube video (Mark Simpson) giving practical branding advice when managing multiple properties: identify each property individually (Property one, Property two) and establish an overarching business name to sit above them.
So when you've got Property one, fantastic. That's just Property one, That's. That's the brand. But as soon as you add property number two, that's when what you've got to do is you've got to identify for Property one, identify for Property two, and then the big business name over the top, and if you haven't got it, then go and find one.
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