Mark Simpson argues for hiring a full-time business development representative (BDR). He frames the hire as essential—asking "how can you afford not to?"—because a dedicated BDR will answer incoming calls and leads consistently, freeing business owners (who wear many hats) to focus on growth and hiring other staff rather than always picking up the phone.
For those of you people are thinking, well, how can I afford to hire a full time business development rep? I think the thing that we should be throwing back to you is how can you afford not to? Because with this, if you've got somebody literally on the phone doing this full time and that call comes in, or that lead comes in, they're going to be on the phone where yourself, like you say, 16, 18 hats, all the things, all the things you've got going on. Plus, as well, you want to be able to grow the business where you're not always picking up the phone and doing all things. You want to be able to hire people.
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